'Best' in Search Result Titles: 16.6% of Commercial Results

    16.6% of 19,733 top-10 titles for commercial-intent keywords contain the word 'best', against 7.0% for informational and 2.9% for navigational keywords.

    Share of top-10 Google titles containing 'best', by search intent
    Commercial16.6%
    Transactional11.1%
    Informational7%
    Navigational2.9%

    Source: PageSpeed Matters. Google US top 10 for 10,019 keywords, Oct 2026.

    Intent labels are model-assigned; figures use the titles Google displays.

    Source: 'Best' in Search Result Titles: 16.6% of Commercial Results - PageSpeed Matters