---
title: "'Best' in Search Result Titles: 16.6% of Commercial Results - PageSpeed Matters"
url: https://www.pagespeedmatters.com/resources/data-studies/best-in-title-tags
description: "16.6% of 19,733 top-10 titles for commercial-intent keywords contain the word 'best', against 7.0% for informational and 2.9% for navigational keywords."
lang: en
---

'Best' in Search Result Titles: 16.6% of Commercial Results (https://www.pagespeedmatters.com/resources/data-studies/best-in-title-tags)

16.6% of 19,733 top-10 titles for commercial-intent keywords contain the word 'best', against 7.0% for informational and 2.9% for navigational keywords.

Share of top-10 Google titles containing 'best', by search intent

Commercial 16.6%

Transactional 11.1%

Informational 7%

Navigational 2.9%

Source: PageSpeed Matters. Google US top 10 for 10,019 keywords, Oct 2026.

Intent labels are model-assigned; figures use the titles Google displays.

Source: 'Best' in Search Result Titles: 16.6% of Commercial Results - PageSpeed Matters (https://www.pagespeedmatters.com/resources/data-studies/best-in-title-tags)