'Best' Search Results 2026: 25.2% Are Listicles

Of 2,004 top-5 pages ranking for 'best' searches, 25.2% are listicles, rising to 27.2% at #1.

Share of 'best' top-5 pages with 2026 in the title, by position

#122.5%

#223.5%

#317.3%

#414.9%

#513.8%

Source: PageSpeed Matters. Top 5 Google US results for 665 'best' keywords, 2,004 pages, Oct 2026.

A pattern in what ranks; the year in a title is not shown to lift rankings.