---
title: "BNPL Market Share 2026: Shop Pay Installments 9x Klarna - PageSpeed Matters"
url: https://www.pagespeedmatters.com/resources/data-studies/bnpl-market-share
description: "Shop Pay Installments appears on 27,943 of 40.3M homepages crawled in 2026, against 3,143 for Klarna, 1,881 for Afterpay and 1,583 for Affirm."
lang: en
---

BNPL Market Share 2026: Shop Pay Installments 9x Klarna (https://www.pagespeedmatters.com/resources/data-studies/bnpl-market-share)

Shop Pay Installments appears on 27,943 of 40.3M homepages crawled in 2026, against 3,143 for Klarna, 1,881 for Afterpay and 1,583 for Affirm.

Homepages carrying each pay-later provider (of 40.3M crawled since Jan 1, 2026)

Shop Pay Installments 27,943

Klarna 3,143

Afterpay 1,881

Affirm 1,583

Source: PageSpeed Matters, Oct 2026. 40.3M homepages crawled Jan to Oct 2026.

Adoption counts only; these figures say nothing about speed.

CWV pass rate, stores with vs without pay-later, by platform

Shopify with 60.4%

Shopify without 57.3%

WooCommerce with 23.8%

WooCommerce without 36.2%

Other platforms with 35.3%

Other platforms without 41.6%

Source: PageSpeed Matters. HTTP Archive top 1M crawl, Sept 2026, mobile, CrUX p75.

Correlation only. Pay-later tools do not make stores faster; the overall gap reflects platform mix.

Source: BNPL Market Share 2026: Shop Pay Installments 9x Klarna - PageSpeed Matters (https://www.pagespeedmatters.com/resources/data-studies/bnpl-market-share)