Boilerplate Links: 86.1% of Store Page Links Sit in Menus

    Across 548 ranking store homepages and product pages loaded on a phone, a median 86.1% of followable links sat in the header, menus, drawers or footer rather than the main content.

    Median share of links in menus and other boilerplate, by page type
    Product pages94.2%
    Category pages85.1%
    Store homepages76.2%

    Source: PageSpeed Matters. Phone-size render of ranking store pages, Oct 2026.

    Collapsed mobile menus are counted because their links are in the HTML.

    Source: Boilerplate Links: 86.1% of Store Page Links Sit in Menus - PageSpeed Matters