---
title: "Boilerplate Links: 86.1% of Store Page Links Sit in Menus - PageSpeed Matters"
url: https://www.pagespeedmatters.com/resources/data-studies/boilerplate-link-statistics
description: "Across 548 ranking store homepages and product pages loaded on a phone, a median 86.1% of followable links sat in the header, menus, drawers or footer rather than the main content."
lang: en
---

Boilerplate Links: 86.1% of Store Page Links Sit in Menus (https://www.pagespeedmatters.com/resources/data-studies/boilerplate-link-statistics)

Across 548 ranking store homepages and product pages loaded on a phone, a median 86.1% of followable links sat in the header, menus, drawers or footer rather than the main content.

Median share of links in menus and other boilerplate, by page type

Product pages 94.2%

Category pages 85.1%

Store homepages 76.2%

Source: PageSpeed Matters. Phone-size render of ranking store pages, Oct 2026.

Collapsed mobile menus are counted because their links are in the HTML.

Source: Boilerplate Links: 86.1% of Store Page Links Sit in Menus - PageSpeed Matters (https://www.pagespeedmatters.com/resources/data-studies/boilerplate-link-statistics)