ccTLD to .com Moves: Half of Brands Lost 30%+ of Local Traffic

    416 brands folded a country domain into their .com. Three to five months later, their combined search traffic in that country was a median 68.3% of what it was before, and 51.7% had lost more than 30%.

    Median local search traffic kept after a ccTLD to .com move
    Old domain 75%+ of traffic66%
    Old domain under 75%83.8%
    DE, FR, ES, IT, NL67.5%
    English-speaking markets67.3%
    Other markets72.3%

    Source: PageSpeed Matters, Oct 2026. 416 brands, traffic estimates.

    Estimated traffic three to five months after the move, with no in-country market baseline.

    Source: ccTLD to .com Moves: Half of Brands Lost 30%+ of Local Traffic - PageSpeed Matters