---
title: "ccTLD to .com Moves: Half of Brands Lost 30%+ of Local Traffic - PageSpeed Matters"
url: https://www.pagespeedmatters.com/resources/data-studies/cctld-to-com-migration
description: "416 brands folded a country domain into their .com. Three to five months later, their combined search traffic in that country was a median 68.3% of what it was before, and 51.7% had lost more than 30%."
lang: en
---

ccTLD to .com Moves: Half of Brands Lost 30%+ of Local Traffic (https://www.pagespeedmatters.com/resources/data-studies/cctld-to-com-migration)

416 brands folded a country domain into their .com. Three to five months later, their combined search traffic in that country was a median 68.3% of what it was before, and 51.7% had lost more than 30%.

Median local search traffic kept after a ccTLD to .com move

Old domain 75%+ of traffic 66%

Old domain under 75% 83.8%

DE, FR, ES, IT, NL 67.5%

English-speaking markets 67.3%

Other markets 72.3%

Source: PageSpeed Matters, Oct 2026. 416 brands, traffic estimates.

Estimated traffic three to five months after the move, with no in-country market baseline.

Source: ccTLD to .com Moves: Half of Brands Lost 30%+ of Local Traffic - PageSpeed Matters (https://www.pagespeedmatters.com/resources/data-studies/cctld-to-com-migration)