---
title: "Domain Changes: 42% of Domain Moves Lost Half Their Search Traffic - PageSpeed Matters"
url: https://www.pagespeedmatters.com/resources/data-studies/domain-change-traffic-loss
description: "Across 50 sites that moved to a new domain, combined US search traffic three to five months later was a median 65.3% of what the old domain had before, and 42.0% lost more than half."
lang: en
---

Domain Changes: 42% of Domain Moves Lost Half Their Search Traffic (https://www.pagespeedmatters.com/resources/data-studies/domain-change-traffic-loss)

Across 50 sites that moved to a new domain, combined US search traffic three to five months later was a median 65.3% of what the old domain had before, and 42.0% lost more than half.

Median combined search traffic kept after a domain change

Strict set 65.3%

Old domain 1,000+ visits 64.3%

Old domain under 1,000 visits 77.1%

Moved in 2025 64.3%

Moved in 2026 77.1%

Source: PageSpeed Matters, Sept 2026. US traffic estimates, June 2024 to Sept 2026.

The strict set is 50 moves; the other bars come from a wider set of 99 moves with looser rules.

Source: Domain Changes: 42% of Domain Moves Lost Half Their Search Traffic - PageSpeed Matters (https://www.pagespeedmatters.com/resources/data-studies/domain-change-traffic-loss)