Email Popups: 97% of Ranking Stores Skip Them on a First Visit

    Loaded on a phone, 3.3% of 246 ranking store homepages (8) showed an email signup popup within 15 seconds and a scroll, and 6.9% showed any popup at all.

    Store homepages showing any popup within 15 seconds, by platform
    Other platforms (30)6.7%
    Shopify (212)7.1%

    Source: PageSpeed Matters, Oct 2026. Phone render at 390x844.

    First visit only, no exit intent; small groups.

    Source: Email Popups: 97% of Ranking Stores Skip Them on a First Visit - PageSpeed Matters