---
title: "Email Popups: 97% of Ranking Stores Skip Them on a First Visit - PageSpeed Matters"
url: https://www.pagespeedmatters.com/resources/data-studies/email-popups
description: "Loaded on a phone, 3.3% of 246 ranking store homepages (8) showed an email signup popup within 15 seconds and a scroll, and 6.9% showed any popup at all."
lang: en
---

Email Popups: 97% of Ranking Stores Skip Them on a First Visit (https://www.pagespeedmatters.com/resources/data-studies/email-popups)

Loaded on a phone, 3.3% of 246 ranking store homepages (8) showed an email signup popup within 15 seconds and a scroll, and 6.9% showed any popup at all.

Store homepages showing any popup within 15 seconds, by platform

Other platforms (30) 6.7%

Shopify (212) 7.1%

Source: PageSpeed Matters, Oct 2026. Phone render at 390x844.

First visit only, no exit intent; small groups.

Source: Email Popups: 97% of Ranking Stores Skip Them on a First Visit - PageSpeed Matters (https://www.pagespeedmatters.com/resources/data-studies/email-popups)