Faceted Navigation: 13% of 100 Crawled Stores Expose Filters

    13 of 100 crawled online stores (13.0%) expose crawlable filter or sort URLs, and 12.7% of their crawled HTML pages carry query parameters.

    What the query parameters on 8,555 store pages are
    Pagination31%
    Product variant30.9%
    Filter or sort10.8%
    Tracking7.6%
    Other19.6%

    Source: PageSpeed Matters. Crawl of 100 ranking stores, up to 1,000 pages each, Oct 2026.

    Share of store HTML pages with query parameters; the crawl cap understates large catalogs.

    Source: Faceted Navigation: 13% of 100 Crawled Stores Expose Filters - PageSpeed Matters