---
title: "Faceted Navigation: 13% of 100 Crawled Stores Expose Filters - PageSpeed Matters"
url: https://www.pagespeedmatters.com/resources/data-studies/faceted-navigation-seo
description: "13 of 100 crawled online stores (13.0%) expose crawlable filter or sort URLs, and 12.7% of their crawled HTML pages carry query parameters."
lang: en
---

Faceted Navigation: 13% of 100 Crawled Stores Expose Filters (https://www.pagespeedmatters.com/resources/data-studies/faceted-navigation-seo)

13 of 100 crawled online stores (13.0%) expose crawlable filter or sort URLs, and 12.7% of their crawled HTML pages carry query parameters.

What the query parameters on 8,555 store pages are

Pagination 31%

Product variant 30.9%

Filter or sort 10.8%

Tracking 7.6%

Other 19.6%

Source: PageSpeed Matters. Crawl of 100 ranking stores, up to 1,000 pages each, Oct 2026.

Share of store HTML pages with query parameters; the crawl cap understates large catalogs.

Source: Faceted Navigation: 13% of 100 Crawled Stores Expose Filters - PageSpeed Matters (https://www.pagespeedmatters.com/resources/data-studies/faceted-navigation-seo)