Google Tag Manager Costs 5.3 Points of Good LCP

    Tag-managed sites are good on LCP about 5 points less often on mobile, yet they pass Core Web Vitals at nearly the same overall rate, because they tend to be better-maintained sites.

    Where a tag manager costs you: loading and stability (mobile)
    Good LCP with GTM
    64.6%
    Good LCP without
    69.9%
    Good CLS with GTM
    85.3%
    Good CLS without
    89.3%

    Source: PageSpeed Matters analysis of 9.5 million origins with CrUX field data, mobile 75th percentile, mid-2026.

    The dip shows up in loading (down 5.3 points) and stability (down 4.0 points), exactly where tags injected after render would hurt.

    Source: Google Tag Manager Costs 5.3 Points of Good LCP - PageSpeed Matters