---
title: "H2 Usage on #1 Results: 19.8% Have None - PageSpeed Matters"
url: https://www.pagespeedmatters.com/resources/data-studies/h2-usage-statistics
description: "19.8% of 5,067 #1-ranking pages have no H2 heading, and the median #1 page has 4."
lang: en
---

H2 Usage on #1 Results: 19.8% Have None (https://www.pagespeedmatters.com/resources/data-studies/h2-usage-statistics)

19.8% of 5,067 #1-ranking pages have no H2 heading, and the median #1 page has 4.

#1 pages with no H2, by vertical (top 5 and bottom 5)

DIY 33.8%

Home 29.2%

Apparel 28.4%

Jewelry 28.4%

Baby 26.7%

Legal 14.1%

Recipes 13.7%

Software 12.2%

Real estate 10.6%

SaaS comparisons 7.7%

Source: PageSpeed Matters. 5,067 #1 pages for 10,019 US keywords, Oct 2026.

Shows the top and bottom 5 verticals only; the full list is in the table.

Source: H2 Usage on #1 Results: 19.8% Have None - PageSpeed Matters (https://www.pagespeedmatters.com/resources/data-studies/h2-usage-statistics)