---
title: "H2s Written as Questions: 43.1% of Top 5 Results - PageSpeed Matters"
url: https://www.pagespeedmatters.com/resources/data-studies/h2s-written-as-questions
description: "43.1% of 19,142 top-5 ranking pages with H2s use at least one question heading, and 16.3% of all their H2s are questions."
lang: en
---

H2s Written as Questions: 43.1% of Top 5 Results (https://www.pagespeedmatters.com/resources/data-studies/h2s-written-as-questions)

43.1% of 19,142 top-5 ranking pages with H2s use at least one question heading, and 16.3% of all their H2s are questions.

Pages with at least one question H2, by vertical (top and bottom 5)

Insurance 57.2%

Supplements 56.9%

Software 56.8%

Real estate 55.8%

Health 55.4%

Outdoor 29.4%

Apparel 23.4%

Jewelry 23.2%

Restaurants 20.8%

SaaS comparisons 14.3%

Source: PageSpeed Matters. Top-5 ranking pages with H2s for 10,019 US keywords, Oct 2026.

Only the top and bottom 5 verticals are shown; the full list is in the comparison table.

Source: H2s Written as Questions: 43.1% of Top 5 Results - PageSpeed Matters (https://www.pagespeedmatters.com/resources/data-studies/h2s-written-as-questions)