Homepage Hero Statistics 2026: Images Lead at 49.6%

    The largest element on 49.6% of 738,473 top 1M homepages is an image, ahead of text (23.2%), CSS background images (16.9%), text blocks (6.2%) and video (1.9%).

    Share of homepages whose hero is a CSS background image, by popularity
    Top 10K9.4%
    10K to 100K14.3%
    Rest of top 1M17.2%

    Source: PageSpeed Matters. HTTP Archive top 1M crawl, Sept 2026, mobile.

    Hero type is the lab LCP element on a mobile viewport.

    Source: Homepage Hero Statistics 2026: Images Lead at 49.6% - PageSpeed Matters