Homepage Title Rewrites: Sites Kept 88.3% of Organic Traffic

    4,076 top-100K sites that changed their homepage title once kept a median 88.3% of their estimated organic traffic three to five months later, against 89.8% for 2,239 similar sites that never touched it.

    Median estimated organic traffic kept three to five months after a homepage title change
    All rewriters88.3%
    Unchanged titles89.8%
    Big rewrites (under half the words kept)88.6%
    Small edits88.1%
    Shorter title88.9%
    Longer title87.6%

    Source: PageSpeed Matters. HTTP Archive crawl history and US organic traffic estimates, Sept 2026.

    Whole-domain US traffic estimates; correlation only.

    Source: Homepage Title Rewrites: Sites Kept 88.3% of Organic Traffic - PageSpeed Matters