---
title: "Homepage Title Rewrites: Sites Kept 88.3% of Organic Traffic - PageSpeed Matters"
url: https://www.pagespeedmatters.com/resources/data-studies/homepage-title-rewrites
description: "4,076 top-100K sites that changed their homepage title once kept a median 88.3% of their estimated organic traffic three to five months later, against 89.8% for 2,239 similar sites that never touched it."
lang: en
---

Homepage Title Rewrites: Sites Kept 88.3% of Organic Traffic (https://www.pagespeedmatters.com/resources/data-studies/homepage-title-rewrites)

4,076 top-100K sites that changed their homepage title once kept a median 88.3% of their estimated organic traffic three to five months later, against 89.8% for 2,239 similar sites that never touched it.

Median estimated organic traffic kept three to five months after a homepage title change

All rewriters 88.3%

Unchanged titles 89.8%

Big rewrites (under half the words kept) 88.6%

Small edits 88.1%

Shorter title 88.9%

Longer title 87.6%

Source: PageSpeed Matters. HTTP Archive crawl history and US organic traffic estimates, Sept 2026.

Whole-domain US traffic estimates; correlation only.

Source: Homepage Title Rewrites: Sites Kept 88.3% of Organic Traffic - PageSpeed Matters (https://www.pagespeedmatters.com/resources/data-studies/homepage-title-rewrites)