Internal Links on #1 Results: 13 Median per Page

    The median #1-ranking page has 13 internal links in its parsed content, across 5,067 pages, and positions 2 to 5 sit at 14.

    Median internal links on #1 pages, by vertical
    Jewelry28
    Home25.5
    Apparel24
    SaaS comparisons20
    Beauty18
    Dental and medical8
    DIY8
    Finance8
    Marketing8
    Education7

    Source: PageSpeed Matters. #1 Google results for 10,019 US keywords, Oct 2026.

    Top and bottom 5 verticals shown; the full list is in the comparison table.

    Source: Internal Links on #1 Results: 13 Median per Page - PageSpeed Matters