---
title: "Internal Links on #1 Results: 13 Median per Page - PageSpeed Matters"
url: https://www.pagespeedmatters.com/resources/data-studies/internal-links-per-page
description: "The median #1-ranking page has 13 internal links in its parsed content, across 5,067 pages, and positions 2 to 5 sit at 14."
lang: en
---

Internal Links on #1 Results: 13 Median per Page (https://www.pagespeedmatters.com/resources/data-studies/internal-links-per-page)

The median #1-ranking page has 13 internal links in its parsed content, across 5,067 pages, and positions 2 to 5 sit at 14.

Median internal links on #1 pages, by vertical

Jewelry 28

Home 25.5

Apparel 24

SaaS comparisons 20

Beauty 18

Dental and medical 8

DIY 8

Finance 8

Marketing 8

Education 7

Source: PageSpeed Matters. #1 Google results for 10,019 US keywords, Oct 2026.

Top and bottom 5 verticals shown; the full list is in the comparison table.

Source: Internal Links on #1 Results: 13 Median per Page - PageSpeed Matters (https://www.pagespeedmatters.com/resources/data-studies/internal-links-per-page)