Internal Nofollow Usage: 61.1% of Crawled Ranking Sites

    179 of 293 crawled ranking sites (61.1%) nofollow at least one internal link, and 2.9% of their 17,374,383 internal links are nofollowed.

    Sites that nofollow at least one internal link, by platform
    Shopify (70)78.6%
    WordPress (126)64.3%
    Other platforms (97)44.3%

    Source: PageSpeed Matters. Crawls of 293 ranking sites, up to 1,000 pages each, Oct 2026.

    Small samples; many nofollowed links are theme login and cart links.

    Source: Internal Nofollow Usage: 61.1% of Crawled Ranking Sites - PageSpeed Matters