---
title: "Two Pages, One Keyword: 58.2% of Sites Rank Twice in Google's Top 10 - PageSpeed Matters"
url: https://www.pagespeedmatters.com/resources/data-studies/keyword-cannibalization-statistics
description: "Of 806 sites that reach Google's US top 10 for at least 10 of our 10,019 keywords, 58.2% have at least one keyword where two different pages from the site rank at once."
lang: en
---

Two Pages, One Keyword: 58.2% of Sites Rank Twice in Google's Top 10 (https://www.pagespeedmatters.com/resources/data-studies/keyword-cannibalization-statistics)

Of 806 sites that reach Google's US top 10 for at least 10 of our 10,019 keywords, 58.2% have at least one keyword where two different pages from the site rank at once.

Sites with at least one double ranking, by number of top-10 keywords

10 to 19 keywords (428 sites) 44.4%

20 to 49 (254) 65.4%

50 to 99 (66) 86.4%

100 or more (58) 96.6%

Source: PageSpeed Matters. Google US top 10 for 10,019 keywords, Oct 2026.

Sites with more top-10 keywords have more chances to double up.

Source: Two Pages, One Keyword: 58.2% of Sites Rank Twice in Google's Top 10 - PageSpeed Matters (https://www.pagespeedmatters.com/resources/data-studies/keyword-cannibalization-statistics)