---
title: "Keyword in First 100 Words: 40.1% of #1 Results - PageSpeed Matters"
url: https://www.pagespeedmatters.com/resources/data-studies/keyword-in-first-100-words
description: "40.1% of 6,351 #1-ranking pages include every term of the search query in their first 100 words."
lang: en
---

Keyword in First 100 Words: 40.1% of #1 Results (https://www.pagespeedmatters.com/resources/data-studies/keyword-in-first-100-words)

40.1% of 6,351 #1-ranking pages include every term of the search query in their first 100 words.

Top-5 pages with every query term in the first 100 words: highest and lowest verticals

Recipes 61%

Travel 56.3%

Pets 52%

Kitchen 51.7%

Education 51.2%

Marketing 31.3%

Beauty 31%

Real estate 30.6%

Health 24.5%

SaaS comparisons 20.6%

Source: PageSpeed Matters. Top 5 Google US results for 10,019 keywords, Oct 2026.

Shows the 5 highest and 5 lowest verticals; the full list is in the comparison table.

Source: Keyword in First 100 Words: 40.1% of #1 Results - PageSpeed Matters (https://www.pagespeedmatters.com/resources/data-studies/keyword-in-first-100-words)