Migration Recovery: 57% of Sites That Dropped Hadn't Bounced Back

    Of 982 sites with real US search traffic that changed platform, 48.1% dropped more than 10% in the first three months. Only 42.6% of those got back to 90% of their old traffic; the rest still had not after a median 12 months of data.

    Median US search traffic kept in months 3 to 5 after a platform switch
    From Magento57.2%
    From PrestaShop74.6%
    From WooCommerce75.4%
    From WordPress76.6%
    From BigCommerce83.2%
    From Next.js98.1%
    All switchers78.4%
    Sites that did not switch87.8%

    Source: PageSpeed Matters, Sept 2026. 982 sites that changed platform, US traffic estimates.

    Estimated US traffic, not measured visits; platforms with 46 or more sites are shown, and the All row includes the rest.

    Source: Migration Recovery: 57% of Sites That Dropped Hadn't Bounced Back - PageSpeed Matters