---
title: "Migration Recovery: 57% of Sites That Dropped Hadn't Bounced Back - PageSpeed Matters"
url: https://www.pagespeedmatters.com/resources/data-studies/migration-recovery
description: "Of 982 sites with real US search traffic that changed platform, 48.1% dropped more than 10% in the first three months. Only 42.6% of those got back to 90% of their old traffic; the rest still had not after a median 12 months of data."
lang: en
---

Migration Recovery: 57% of Sites That Dropped Hadn't Bounced Back (https://www.pagespeedmatters.com/resources/data-studies/migration-recovery)

Of 982 sites with real US search traffic that changed platform, 48.1% dropped more than 10% in the first three months. Only 42.6% of those got back to 90% of their old traffic; the rest still had not after a median 12 months of data.

Median US search traffic kept in months 3 to 5 after a platform switch

From Magento 57.2%

From PrestaShop 74.6%

From WooCommerce 75.4%

From WordPress 76.6%

From BigCommerce 83.2%

From Next.js 98.1%

All switchers 78.4%

Sites that did not switch 87.8%

Source: PageSpeed Matters, Sept 2026. 982 sites that changed platform, US traffic estimates.

Estimated US traffic, not measured visits; platforms with 46 or more sites are shown, and the All row includes the rest.

Source: Migration Recovery: 57% of Sites That Dropped Hadn't Bounced Back - PageSpeed Matters (https://www.pagespeedmatters.com/resources/data-studies/migration-recovery)