Migration Schema Loss 2026: 24.7% Drop Structured Data

    Of 3,119 top 1M homepages with structured data the month before a platform switch, 24.7% had none the month after.

    Share of homepages that lost each structured data type after a switch
    Product81.3%
    WebPage73.8%
    BreadcrumbList72.5%
    ImageObject67.2%
    FAQPage50.4%
    SearchAction45.7%
    WebSite37.6%
    Organization32.1%

    Source: PageSpeed Matters. HTTP Archive top 1M crawls, Sept 2024 to Sept 2026, homepages only.

    Each bar is the share of homepages that had that type before the switch.

    Source: Migration Schema Loss 2026: 24.7% Drop Structured Data - PageSpeed Matters