---
title: "Mobile Popup and Banner Clutter: 8.5% of Store Homepages Cover 25%+ - PageSpeed Matters"
url: https://www.pagespeedmatters.com/resources/data-studies/mobile-popup-and-banner-clutter
description: "On 246 ranking store homepages rendered on a phone, fixed banners, cookie notices and popups cover a median 7.1% of the first screen; 8.5% cover more than a quarter and 4.1% more than half."
lang: en
---

Mobile Popup and Banner Clutter: 8.5% of Store Homepages Cover 25%+ (https://www.pagespeedmatters.com/resources/data-studies/mobile-popup-and-banner-clutter)

On 246 ranking store homepages rendered on a phone, fixed banners, cookie notices and popups cover a median 7.1% of the first screen; 8.5% cover more than a quarter and 4.1% more than half.

Median first-screen coverage by page type

Store homepages (246) 7.1%

Product pages (302) 7.1%

Category pages (281) 7.6%

Source: PageSpeed Matters, Oct 2026. Phone render at 390x844.

Coverage includes sticky headers and cookie banners, not only popups.

Source: Mobile Popup and Banner Clutter: 8.5% of Store Homepages Cover 25%+ - PageSpeed Matters (https://www.pagespeedmatters.com/resources/data-studies/mobile-popup-and-banner-clutter)