Outbound Link Statistics 2026: 55.9% of #1 Results

    55.9% of 5,067 #1-ranking pages link to at least one external site in their main content, with a median of one outbound link.

    Top-5 ranking pages that link to another site, by vertical
    SaaS comparisons74.8%
    Marketing72.7%
    Education72.6%
    Software69.7%
    Insurance69.2%
    Auto parts45.6%
    Home services41.3%
    Home34.6%
    Apparel28.6%
    Jewelry28.1%

    Source: PageSpeed Matters. Top 5 Google results for 10,019 US keywords, Oct 2026.

    Top and bottom 5 verticals shown; the full list is in the comparison table.

    Source: Outbound Link Statistics 2026: 55.9% of #1 Results - PageSpeed Matters