---
title: "Outbound Link Statistics 2026: 55.9% of #1 Results - PageSpeed Matters"
url: https://www.pagespeedmatters.com/resources/data-studies/outbound-link-statistics
description: "55.9% of 5,067 #1-ranking pages link to at least one external site in their main content, with a median of one outbound link."
lang: en
---

Outbound Link Statistics 2026: 55.9% of #1 Results (https://www.pagespeedmatters.com/resources/data-studies/outbound-link-statistics)

55.9% of 5,067 #1-ranking pages link to at least one external site in their main content, with a median of one outbound link.

Top-5 ranking pages that link to another site, by vertical

SaaS comparisons 74.8%

Marketing 72.7%

Education 72.6%

Software 69.7%

Insurance 69.2%

Auto parts 45.6%

Home services 41.3%

Home 34.6%

Apparel 28.6%

Jewelry 28.1%

Source: PageSpeed Matters. Top 5 Google results for 10,019 US keywords, Oct 2026.

Top and bottom 5 verticals shown; the full list is in the comparison table.

Source: Outbound Link Statistics 2026: 55.9% of #1 Results - PageSpeed Matters (https://www.pagespeedmatters.com/resources/data-studies/outbound-link-statistics)