Pagination Canonical Errors: 24.6% of Sites Point Page 2 Back to Page 1

    Of 138 crawled sites with paginated listings, 34 (24.6%) point at least one page 2+ canonical back to page 1, which Google advises against.

    Share of page 2+ URLs that are self-canonical
    Stores84.8%
    WordPress sites72%
    All sites75.8%

    Source: PageSpeed Matters. Crawl of 293 ranking sites, 6,573 paginated URLs on 138 sites, Oct 2026.

    Only ?page= and /page/N/ URLs are counted; All sites includes 16 business sites.

    Source: Pagination Canonical Errors: 24.6% of Sites Point Page 2 Back to Page 1 - PageSpeed Matters