Shopify Duplicate Product URLs: 45.8% of Crawled Stores Link Them

    33 of 72 crawled Shopify-style stores (45.8%) link to products through /collections/.../products/ URLs instead of the canonical /products/ path.

    Where duplicate-path product links sit (33 exposing stores)
    Collection pages71.9%
    Product pages27.5%
    Blog and content pages0.5%
    Homepage and other0.1%

    Source: PageSpeed Matters. Crawl of 72 Shopify-style stores, up to 1,000 pages each, Oct 2026.

    Share of the 109,007 listed duplicate links on the 33 stores with duplicate text links.

    Source: Shopify Duplicate Product URLs: 45.8% of Crawled Stores Link Them - PageSpeed Matters