Shopify Theme Market Share 2026: Dawn at 18.1%

    Dawn runs on 18.1% of 813,530 Shopify homepages (147,406), and the 15 most common themes together cover 50.8% of stores.

    Dawn share of ranking Shopify stores by best Google position
    Position 111.7%
    Positions 2 to 514.1%
    Positions 6 to 1013.4%
    Positions 11 to 2013%

    Source: PageSpeed Matters, Oct 2026. Shopify stores in Google's top 20 for 10,019 US searches.

    Correlation only; a theme does not cause a ranking position.

    Source: Shopify Theme Market Share 2026: Dawn at 18.1% - PageSpeed Matters