---
title: "Title Tag Branding 2026: 73.8% Put the Brand Last - PageSpeed Matters"
url: https://www.pagespeedmatters.com/resources/data-studies/title-tag-branding-statistics
description: "Among 21,499 top-5 ranking title tags that use a separator, 73.8% end with the brand name and only 5.3% lead with it."
lang: en
---

Title Tag Branding 2026: 73.8% Put the Brand Last (https://www.pagespeedmatters.com/resources/data-studies/title-tag-branding-statistics)

Among 21,499 top-5 ranking title tags that use a separator, 73.8% end with the brand name and only 5.3% lead with it.

Titles ending with the brand, highest and lowest verticals (% of separated titles)

Real estate 87.5%

Beauty 84.4%

Recipes 83.3%

Jewelry 82.6%

Apparel 82.3%

Home services 65.1%

Gardening 65%

Restaurants 63.7%

DIY 59.9%

Legal 53.5%

Source: PageSpeed Matters. 21,499 separated title tags on top-5 ranking pages for 10,019 US keywords, Oct 2026.

Five highest and five lowest of 30 verticals; the full list is in the table.

Source: Title Tag Branding 2026: 73.8% Put the Brand Last - PageSpeed Matters (https://www.pagespeedmatters.com/resources/data-studies/title-tag-branding-statistics)