Title Tag Separators: Pipe 45.3%, Hyphen 26.8%

    Of 29,299 top-5 ranking title tags, 45.3% use a pipe and 26.8% a spaced hyphen, while 20.8% use no separator at all.

    Title tags using a pipe, by vertical (top and bottom 5)
    SaaS comparisons60%
    Legal59.2%
    Real estate57.7%
    Apparel56.8%
    Insurance56.8%
    Kitchen36.1%
    Gaming31.3%
    Marketing30.8%
    Electronics30.5%
    Recipes30.5%

    Source: PageSpeed Matters. Title tags of top-5 ranking pages for 10,019 US keywords, Oct 2026.

    Only the top and bottom 5 verticals are shown; the full list is in the comparison table.

    Source: Title Tag Separators: Pipe 45.3%, Hyphen 26.8% - PageSpeed Matters