---
title: "Title Tag Separators: Pipe 45.3%, Hyphen 26.8% - PageSpeed Matters"
url: https://www.pagespeedmatters.com/resources/data-studies/title-tag-separators
description: "Of 29,299 top-5 ranking title tags, 45.3% use a pipe and 26.8% a spaced hyphen, while 20.8% use no separator at all."
lang: en
---

Title Tag Separators: Pipe 45.3%, Hyphen 26.8% (https://www.pagespeedmatters.com/resources/data-studies/title-tag-separators)

Of 29,299 top-5 ranking title tags, 45.3% use a pipe and 26.8% a spaced hyphen, while 20.8% use no separator at all.

Title tags using a pipe, by vertical (top and bottom 5)

SaaS comparisons 60%

Legal 59.2%

Real estate 57.7%

Apparel 56.8%

Insurance 56.8%

Kitchen 36.1%

Gaming 31.3%

Marketing 30.8%

Electronics 30.5%

Recipes 30.5%

Source: PageSpeed Matters. Title tags of top-5 ranking pages for 10,019 US keywords, Oct 2026.

Only the top and bottom 5 verticals are shown; the full list is in the comparison table.

Source: Title Tag Separators: Pipe 45.3%, Hyphen 26.8% - PageSpeed Matters (https://www.pagespeedmatters.com/resources/data-studies/title-tag-separators)