---
title: "Title Tag vs H1 2026: Only 11.7% of Top Pages Match - PageSpeed Matters"
url: https://www.pagespeedmatters.com/resources/data-studies/title-tag-vs-h1
description: "On 26,314 top-5 ranking pages with both a title tag and an H1, only 11.7% use identical wording for both."
lang: en
---

Title Tag vs H1 2026: Only 11.7% of Top Pages Match (https://www.pagespeedmatters.com/resources/data-studies/title-tag-vs-h1)

On 26,314 top-5 ranking pages with both a title tag and an H1, only 11.7% use identical wording for both.

Title and H1 use different wording, by vertical (top and bottom 5)

Real estate 56.1%

Dental and medical 49.5%

Legal 48.8%

Home services 48.7%

Finance 46.5%

Jewelry 29.3%

Electronics 28.9%

Health 25.1%

Gaming 24.5%

Recipes 21%

Source: PageSpeed Matters. Top-5 ranking pages for 10,019 US keywords with both a title tag and an H1, Oct 2026.

Only the top and bottom 5 verticals are shown; the full list is in the comparison table.

Source: Title Tag vs H1 2026: Only 11.7% of Top Pages Match - PageSpeed Matters (https://www.pagespeedmatters.com/resources/data-studies/title-tag-vs-h1)