VideoObject Schema 2026: Missing on 95.8% of Video Pages

    Of 49,573 top-1M pages that embed a YouTube, Vimeo or Wistia player, 95.8% have no VideoObject markup, which limits video rich results.

    Video pages missing VideoObject markup: homepages vs inner pages
    Homepages (30,853)96.2%
    Inner pages (18,720)94.9%

    Source: PageSpeed Matters. HTTP Archive top 1M crawl, Sept 2026, mobile.

    Rendered structured data is counted, so markup added by JavaScript is included.

    Source: VideoObject Schema 2026: Missing on 95.8% of Video Pages - PageSpeed Matters