--- title: "Armed American Supply: Mobile LCP 2.8s to 2.5s & Passing Core Web Vitals | Case Study" description: "Armed American Supply is a Shopify Plus e-commerce store specializing in tactical and firearms accessories. They needed Core Web Vitals optimization to imp" lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Article", "headline": "App Script Management & Liquid Template Optimization for Shopify Plus CWV", "description": "Armed American Supply is a Shopify Plus e-commerce store specializing in tactical and firearms accessories. They needed Core Web Vitals optimization to improve organic search rankings and deliver a faster shopping experience for their customers.", "publisher": { "@type": "Organization", "name": "PageSpeed Matters" } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.pagespeedmatters.com/" }, { "@type": "ListItem", "position": 2, "name": "Proof", "item": "https://www.pagespeedmatters.com/proof" }, { "@type": "ListItem", "position": 3, "name": "Case Studies", "item": "https://www.pagespeedmatters.com/proof/case-studies" }, { "@type": "ListItem", "position": 4, "name": "Armed American Supply" } ] } ] --- [![PageSpeed Matters](/assets/logo-DtyG_mQE.png)](/) - [Benefits](/why-speed-matters) - [Services](/services) - [ROI Calculator](/roi) - [Pricing](/pricing) - [Proof](/proof) - [Resources](/resources) - [About](/about) [Speed Audit](/contact) [Let's Talk](/contact) [![PageSpeed 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Squarespace Speed Optimization ](/services/squarespace-speed-optimization) [Book a Call](/contact) ![](/assets/armed-american-supply-DuItKU3t.png) [Back to Case Studies](/proof/case-studies) Core Web Vitals # App Script Management & Liquid Template Optimization for Shopify Plus CWV E-Commerce / Tactical · < 50 Employees · Shopify Plus Passed Core Web Vitals Assessment 2.5s Mobile LCP 0.01 Mobile CLS ## Project Overview Armed American Supply is a Shopify Plus e-commerce store specializing in tactical and firearms accessories. They needed Core Web Vitals optimization to improve organic search rankings and deliver a faster shopping experience for their customers. The Shopify Plus store had accumulated numerous apps and heavy theme customizations that degraded Core Web Vitals scores. LCP and INP were particularly problematic on the homepage, product, and collection pages, impacting both SEO performance and user experience on mobile and desktop. ## Goals & Objectives The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability. Our primary goals were to: - Pass Core Web Vitals on CrUX real user data - Improve LCP and INP scores on mobile and desktop - Improve organic search rankings Company Name Armed American Supply Company Size < 50 Employees Industry E-Commerce / Tactical Platform Shopify Plus ## Outcomes: Core metrics that improved over the duration of the project. Passed Core Web Vitals Assessment All key pages now pass Google's CWV assessment on both mobile and desktop using real CrUX data. 2.5s Mobile LCP Largest Contentful Paint on mobile reduced from 2.8s to 2.5s, within the 'good' threshold. 0.01 Mobile CLS Cumulative Layout Shift on mobile dropped from 0.07 to 0.01, virtually eliminating layout shifts. ## Before vs After Before Metric Score CWV Status Failing Mobile LCP 2.8s Mobile INP 138ms Mobile CLS 0.07 Mobile FCP 2.3s Mobile TTFB 1.2s Desktop LCP 2.1s Desktop INP 131ms Desktop CLS 0.18 Desktop FCP 1.7s Desktop TTFB 0.7s After Metric Score CWV Status Passing Mobile LCP 2.5s Mobile INP 124ms Mobile CLS 0.01 Mobile FCP 2.2s Mobile TTFB 1.0s Desktop LCP 1.8s Desktop INP 119ms Desktop CLS 0.05 Desktop FCP 1.7s Desktop TTFB 0.6s ## Our Approach A systematic, step-by-step process tailored to Armed American Supply's needs. 1 ### CWV Audit Comprehensive Core Web Vitals audit across all major page templates including homepage, product, and collection pages. 2 ### Theme Optimization Optimized Liquid templates to reduce render-blocking resources and improve initial paint times. 3 ### App Script Management Deferred and optimized third-party app script loading to reduce INP and improve interactivity. 4 ### Image & Media Optimization Implemented proper sizing, next-gen formats, and lazy loading across all templates. 5 ### CWV Validation Validated passing CWV scores using CrUX real user data over a 28-day period. ## Key Takeaways Shopify Plus apps are often the biggest CWV bottleneck, optimizing script loading order made the largest impact on INP. Liquid template optimization delivers consistent improvements across all page types. CrUX real user data validation over 28 days confirms sustainable field improvements, beyond lab scores. ## Latest Case Studies [![NSAR](/assets/nsar-CA3Du5tg.jpg) Core Web Vitals WooCommerce NSAR E-Commerce WooCommerce Service Animal Support | < 10 Employees ### How We Helped National Service Animal Registry Improve Site Speed and Pass Core Web Vitals Read Case Study](/proof/case-studies/nsarco) [![Try Something More](/assets/try-something-more-D54ZNz-1.png) Core Web Vitals WordPress Try Something More Content WordPress Lifestyle & Content | < 10 Employees ### Plugin Reduction & Template-Level CWV Optimization for Content-Heavy WordPress Site Read Case Study](/proof/case-studies/try-something-more) [![Her Fantasy Box](/assets/her-fantasy-box-CNC8Ngq7.webp) Core Web Vitals Shopify Plus Her Fantasy Box E-Commerce Shopify Plus Health & Wellness | < 50 Employees ### How We Helped Her Fantasy Box Improve Site Speed by 300% and Pass Core Web Vitals Read Case Study](/proof/case-studies/her-fantasy-box) [![Sana Benefits](/assets/sana-benefits-BJOIqgen.png) Core Web Vitals WordPress Sana Benefits B2B WordPress Insurance | 200-500 Employees ### How We Helped Sana Benefits Improve Site Speed by 250% and Pass Core Web Vitals Read Case Study](/proof/case-studies/sana-benefits) [![Whistleblower Partners](/assets/whistleblower-partners-7MU0S4cS.webp) Core Web Vitals Migrated from Squarespace to WordPress Whistleblower Partners Legal Migration Legal Services | 11 to 50 Employees ### How We Helped Whistleblower Partners Improve Site Speed and Migrate 200+ Pages to WordPress Read Case Study](/proof/case-studies/whistleblower-partners) [![Vibeszn](/assets/vibeszn-CgzK4Wvb.png) Core Web Vitals Shopify Vibeszn E-Commerce Shopify Lifestyle & Apparel | < 10 Employees ### Theme & App Script Optimization for Shopify Core Web Vitals Read Case Study](/proof/case-studies/vibeszn) [![Pure Parima](/assets/pure-parima-DnL2KsUd.webp) Core Web Vitals Shopify Pure Parima E-Commerce Shopify Home Furnishings | < 10 Employees ### How We Helped Pure Parima Improve Site Speed and Pass Core Web Vitals Read Case Study](/proof/case-studies/pure-parima) [![Therapevo](/assets/therapevo-BaKBbgzb.webp) Core Web Vitals WordPress Therapevo Healthcare WordPress Therapy and Counseling | < 10 Employees ### How We Helped Therapevo Improve Site Speed and Pass Core Web Vitals Read Case Study](/proof/case-studies/therapevo) ## Want Results Like These? 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