---
title: "Behavioral Pharma: Mobile LCP 3.5s to 1.5s & Passing Core Web Vitals | Case Study"
description: "Behavioral Pharma is a pharmaceutical company whose WordPress site needed speed optimization to improve user experience for healthcare professionals and st"
lang: en
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Core Web Vitals Optimization ](/services/core-web-vitals-optimization)[

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WordPress Speed Optimization ](/services/wordpress-speed-optimization)[

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WooCommerce Speed Optimization ](/services/woocommerce-speed-optimization)[

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Shopify Speed Optimization ](/services/shopify-speed-optimization)[

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Wix Speed Optimization ](/services/wix-speed-optimization)[

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BigCommerce Speed Optimization ](/services/bigcommerce-speed-optimization)[

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Webflow Speed Optimization ](/services/webflow-speed-optimization)[

![Squarespace Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eSquarespace%3c/title%3e%3cpath%20d='M22.655%208.719c-1.802-1.801-4.726-1.801-6.564%200l-7.351%207.35c-.45.45-.45%201.2%200%201.65.45.449%201.2.449%201.65%200l7.351-7.351c.899-.899%202.362-.899%203.264%200%20.9.9.9%202.364%200%203.264l-7.239%207.239c.9.899%202.362.899%203.263%200l5.589-5.589c1.836-1.838%201.836-4.763.037-6.563zm-2.475%202.437c-.451-.45-1.201-.45-1.65%200l-7.354%207.389c-.9.899-2.361.899-3.262%200-.45-.45-1.2-.45-1.65%200s-.45%201.2%200%201.649c1.801%201.801%204.726%201.801%206.564%200l7.351-7.35c.449-.487.449-1.239.001-1.688zm-2.439-7.35c-1.801-1.801-4.726-1.801-6.564%200l-7.351%207.351c-.45.449-.45%201.199%200%201.649s1.2.45%201.65%200l7.395-7.351c.9-.899%202.371-.899%203.27%200%20.451.45%201.201.45%201.65%200%20.421-.487.421-1.199-.029-1.649h-.021zm-2.475%202.437c-.45-.45-1.2-.45-1.65%200l-7.351%207.389c-.899.9-2.363.9-3.265%200-.9-.899-.9-2.363%200-3.264l7.239-7.239c-.9-.9-2.362-.9-3.263%200L1.35%208.719c-1.8%201.8-1.8%204.725%200%206.563%201.801%201.801%204.725%201.801%206.564%200l7.35-7.351c.451-.488.451-1.238%200-1.688h.002z'/%3e%3c/svg%3e)

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Speed Optimization 

# Theme & Form Optimization for WordPress Pharmaceutical Site

Pharmaceutical · < 50 Employees · WordPress

98

Mobile Performance Score

0.7s

Desktop LCP

1.5s

Mobile LCP

## Project Overview

Behavioral Pharma is a pharmaceutical company whose WordPress site needed speed optimization to improve user experience for healthcare professionals and stakeholders.

The site had accumulated performance debt from multiple theme customizations, form integrations, and compliance-related scripts. Healthcare professionals visiting the site expected fast, reliable access to information.

Want results like this for your site? See our healthcare website speed optimization service.

This is the kind of result our [WordPress speed optimization service](/services/wordpress-speed-optimization) delivers. See how we approach every WordPress engagement.

## Goals & Objectives

The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.

Our primary goals were to:

-   Improve Lighthouse performance scores above 90 
-   Reduce LCP on mobile and desktop 
-   Maintain compliance requirements 

Company Name

Behavioral Pharma

Company Size

< 50 Employees

Industry

Pharmaceutical

Platform

WordPress

## Outcomes:

Core metrics that improved over the duration of the project.

98

Mobile Performance Score

Mobile Lighthouse performance score jumped from 83 to 98 after optimization.

0.7s

Desktop LCP

Desktop Largest Contentful Paint dropped from 1.7s to just 0.7s, a 59% improvement.

1.5s

Mobile LCP

Mobile Largest Contentful Paint reduced from 3.5s to 1.5s, a 57% improvement.

## Before vs After

Before 

Metric

Score

Mobile Perf Score

83 

Desktop Perf Score

83 

Mobile FCP

3.5s 

Desktop FCP

0.8s 

Mobile LCP

3.5s 

Desktop LCP

1.7s 

Mobile TBT

70ms 

Desktop TBT

240ms 

Mobile SI

3.6s 

Desktop SI

1.3s 

After 

Metric

Score

Mobile Perf Score

98 

Desktop Perf Score

93 

Mobile FCP

0.9s 

Desktop FCP

0.3s 

Mobile LCP

1.5s 

Desktop LCP

0.7s 

Mobile TBT

0ms 

Desktop TBT

0ms 

Mobile SI

3.9s 

Desktop SI

2.6s 

## Our Approach

A systematic, step-by-step process tailored to Behavioral Pharma's needs.

1 

### Performance Audit

Audited all performance bottlenecks including compliance scripts.

2 

### Theme Optimization

Streamlined theme code and reduced asset bloat.

3 

### Form Optimization

Optimized form loading to reduce page weight.

4 

### Caching & CDN

Implemented caching and CDN for faster global delivery.

5 

### Compliance Check

Ensured optimizations didn't impact compliance requirements.

## Key Takeaways

Healthcare sites must balance speed with compliance requirements.

Form-heavy pages need targeted optimization to avoid slow interactions.

Professional audiences expect fast, reliable site performance.

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Core Web Vitals Shopify 

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Core Web Vitals Shopify 

Pure Parima 

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### How We Helped Therapevo Improve Site Speed and Pass Core Web Vitals

Read Case Study](/proof/case-studies/therapevo)

## Want Results Like These?

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[Request An Audit](/contact)

 ![Speed performance gauge showing optimized score](/assets/speedometer-cta-6n4CDsP4.png)

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