---
title: "Grumporella Toys: Mobile LCP 13.1s to 2.3s & Passing Core Web Vitals | Case Study"
description: "Grumporella Toys is an Australian WooCommerce store selling toys and games. The site suffered from slow hosting infrastructure combined with excessive plug"
lang: en
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Core Web Vitals Optimization ](/services/core-web-vitals-optimization)[

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Shopify Speed Optimization ](/services/shopify-speed-optimization)[

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Wix Speed Optimization ](/services/wix-speed-optimization)[

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BigCommerce Speed Optimization ](/services/bigcommerce-speed-optimization)[

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Webflow Speed Optimization ](/services/webflow-speed-optimization)[

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Speed Optimization 

# Hosting Migration & Plugin Optimization for Slow WooCommerce Store

Toys & Games · < 10 Employees · WooCommerce

99

Desktop Perf Score

82%

Mobile LCP Reduction

50%

Desktop LCP Reduction

## Project Overview

Grumporella Toys is an Australian WooCommerce store selling toys and games. The site suffered from slow hosting infrastructure combined with excessive plugin bloat.

A combination of underpowered hosting and a large number of plugins resulted in extremely slow load times. The server struggled to handle even moderate traffic, and pages took several seconds to become interactive.

## Goals & Objectives

The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability.

Our primary goals were to:

-   Fix slow hosting issues 
-   Reduce mobile LCP below 2.5s 
-   Achieve 90+ desktop performance score 

Company Name

Grumporella Toys

Company Size

< 10 Employees

Industry

Toys & Games

Platform

WooCommerce

## Outcomes:

Core metrics that improved over the duration of the project.

99

Desktop Perf Score

Desktop Lighthouse performance score jumped from 94 to 99 after optimization.

82%

Mobile LCP Reduction

Mobile Largest Contentful Paint dropped from 13.1s to 2.3s, an 82% improvement.

50%

Desktop LCP Reduction

Desktop LCP cut in half from 1.2s to 0.6s.

## Before vs After

Before 

Metric

Score

Desktop Perf Score

94 

Mobile Perf Score

51 

Mobile FCP

11.2s 

Desktop FCP

1.1s 

Mobile LCP

13.1s 

Desktop LCP

1.2s 

Mobile TBT

230ms 

Desktop TBT

10ms 

Mobile SI

11.2s 

Desktop SI

1.3s 

After 

Metric

Score

Desktop Perf Score

99 

Mobile Perf Score

85+ 

Mobile FCP

1.5s 

Desktop FCP

0.4s 

Mobile LCP

2.3s 

Desktop LCP

0.6s 

Mobile TBT

20ms 

Desktop TBT

0ms 

Mobile SI

2.6s 

Desktop SI

1.1s 

## Our Approach

A systematic, step-by-step process tailored to Grumporella Toys's needs.

1 

### Hosting Assessment

Evaluated current hosting performance and identified bottlenecks.

2 

### Hosting Migration

Migrated to a faster, performance-optimized hosting environment.

3 

### Plugin Optimization

Audited and reduced plugin overhead across the site.

4 

### Frontend Optimization

Optimized images, scripts, and stylesheets for faster rendering.

5 

### Performance Testing

Validated improvements with real-world performance testing.

## Key Takeaways

Hosting is often the invisible bottleneck, no amount of code optimization fixes a slow server.

Combining hosting migration with plugin optimization delivers compounding speed gains.

Australian stores benefit from locally optimized hosting infrastructure.

## Latest Case Studies

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## Want Results Like These?

Request a free performance audit and see exactly how we can improve your site's speed.

[Request An Audit](/contact)

 ![Speed performance gauge showing optimized score](/assets/speedometer-cta-6n4CDsP4.png)

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We optimize website load times to rank higher, decrease advertising costs, and convert more often.

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