--- title: "Palteca: Mobile LCP 13.3s to 2.8s | Case Study" description: "Palteca needed WordPress speed optimization to improve their site's performance and deliver a better user experience." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Article", "headline": "Theme Cleanup, Plugin Reduction & CDN Setup for WordPress E-Commerce", "description": "Palteca needed WordPress speed optimization to improve their site's performance and deliver a better user experience.", "publisher": { "@type": "Organization", "name": "PageSpeed Matters" } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.pagespeedmatters.com/" }, { "@type": "ListItem", "position": 2, "name": "Proof", "item": "https://www.pagespeedmatters.com/proof" }, { "@type": "ListItem", "position": 3, "name": "Case Studies", "item": "https://www.pagespeedmatters.com/proof/case-studies" }, { "@type": "ListItem", "position": 4, "name": "Palteca" } ] } ] --- [![PageSpeed Matters](/assets/logo-DtyG_mQE.png)](/) - [Benefits](/why-speed-matters) - [Services](/services) - [ROI Calculator](/roi) - [Pricing](/pricing) - [Proof](/proof) - [Resources](/resources) - [About](/about) [Speed Audit](/contact) [Let's Talk](/contact) [![PageSpeed Matters](/assets/logo-DtyG_mQE.png)](/) [Benefits](/why-speed-matters)[Services](/services)[ROI Calculator](/roi)[Pricing](/pricing)[Proof](/proof)[Resources](/resources)[About](/about) Popular Services [ Core Web Vitals Optimization ](/services/core-web-vitals-optimization)[ ![WordPress Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eWordPress%3c/title%3e%3cpath%20d='M21.469%206.825c.84%201.537%201.318%203.3%201.318%205.175%200%203.979-2.156%207.456-5.363%209.325l3.295-9.527c.615-1.54.82-2.771.82-3.864%200-.405-.026-.78-.07-1.11m-7.981.105c.647-.03%201.232-.105%201.232-.105.582-.075.514-.93-.067-.899%200%200-1.755.135-2.88.135-1.064%200-2.85-.15-2.85-.15-.585-.03-.661.855-.075.885%200%200%20.54.061%201.125.09l1.68%204.605-2.37%207.08L5.354%206.9c.649-.03%201.234-.1%201.234-.1.585-.075.516-.93-.065-.896%200%200-1.746.138-2.874.138-.2%200-.438-.008-.69-.015C4.911%203.15%208.235%201.215%2012%201.215c2.809%200%205.365%201.072%207.286%202.833-.046-.003-.091-.009-.141-.009-1.06%200-1.812.923-1.812%201.914%200%20.89.513%201.643%201.06%202.531.411.72.89%201.643.89%202.977%200%20.915-.354%201.994-.821%203.479l-1.075%203.585-3.9-11.61.001.014zM12%2022.784c-1.059%200-2.081-.153-3.048-.437l3.237-9.406%203.315%209.087c.024.053.05.101.078.149-1.12.393-2.325.609-3.582.609M1.211%2012c0-1.564.336-3.05.935-4.39L7.29%2021.709C3.694%2019.96%201.212%2016.271%201.211%2012M12%200C5.385%200%200%205.385%200%2012s5.385%2012%2012%2012%2012-5.385%2012-12S18.615%200%2012%200'/%3e%3c/svg%3e) WordPress Speed Optimization ](/services/wordpress-speed-optimization)[ ![WooCommerce Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eWoo%3c/title%3e%3cpath%20d='M2.227%204.857A2.228%202.228%200%20000%207.094v7.457c0%201.236%201.001%202.237%202.237%202.237h5.36l2.39%202.076-.462-2.076h4.238a2.228%202.228%200%20002.237-2.237V7.094a2.228%202.228%200%2000-2.237-2.237H2.227zm4.636%201.885h.053c.115.002.22.04.316.117a.46.46%200%2001.183.336c.014.098-.003.177-.058.283-.23.422-.418%201.131-.57%202.12-.147.957-.202%201.706-.166%202.24a.694.694%200%2001-.07.387.377.377%200%2001-.31.213c-.153.01-.314-.06-.466-.22-.548-.558-.982-1.393-1.3-2.504-.382.752-.664%201.316-.846%201.692-.347.665-.643%201.005-.888%201.022-.16.012-.295-.122-.412-.403-.302-.771-.624-2.258-.97-4.464a.526.526%200%2001.096-.393c.083-.113.205-.168.37-.18.3-.024.47.114.511.42.183%201.23.384%202.272.596%203.124l1.286-2.453c.117-.224.265-.34.443-.352.258-.018.42.147.483.495.147.78.333%201.445.558%202.01.152-1.493.412-2.57.779-3.234a.452.452%200%2001.386-.26zm2.288.637c.099%200%20.205.01.318.035.411.088.728.313.938.683.19.318.286.699.286%201.156%200%20.607-.154%201.157-.46%201.663-.355.587-.813.884-1.383.884a1.557%201.557%200%2001-.318-.039.763.763%200%2001-.141-.05%201.351%201.351%200%2001-.799-.63%202.277%202.277%200%2001-.28-1.166c0-.605.151-1.158.457-1.658.358-.59.818-.88%201.382-.878zm3.687%200c.099%200%20.205.01.318.035.418.088.728.313.938.683.19.318.283.699.283%201.156%200%20.607-.153%201.157-.459%201.663-.354.587-.812.884-1.382.884a1.557%201.557%200%2001-.318-.039%201.352%201.352%200%2001-.94-.68%202.277%202.277%200%2001-.283-1.166c0-.605.154-1.158.46-1.658.358-.59.818-.88%201.383-.878zm-3.504.636a.636.636%200%2000-.534.373%201.908%201.908%200%2000-.354%201.13c0%20.17.035.354.106.536.087.23.207.35.347.38.147.029.306-.034.478-.187.218-.195.363-.483.446-.87.028-.137.041-.283.041-.436%200-.171-.035-.354-.106-.535-.088-.23-.206-.35-.347-.38a.436.436%200%2000-.077-.011zm3.688%200a.636.636%200%2000-.535.373%201.908%201.908%200%2000-.354%201.13c0%20.17.036.354.107.536.086.23.206.35.347.38.147.029.306-.034.478-.187.217-.195.362-.483.445-.87.024-.137.041-.283.041-.436%200-.171-.035-.354-.106-.535-.088-.23-.206-.35-.347-.38a.436.436%200%2000-.076-.011z'/%3e%3c/svg%3e) WooCommerce Speed Optimization ](/services/woocommerce-speed-optimization)[ ![Shopify Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eShopify%3c/title%3e%3cpath%20d='M15.337%2023.979l7.216-1.561s-2.604-17.613-2.625-17.73c-.018-.116-.114-.192-.211-.192s-1.929-.136-1.929-.136-1.275-1.274-1.439-1.411c-.045-.037-.075-.057-.121-.074l-.914%2021.104h.023zM11.71%2011.305s-.81-.424-1.774-.424c-1.447%200-1.504.906-1.504%201.141%200%201.232%203.24%201.715%203.24%204.629%200%202.295-1.44%203.76-3.406%203.76-2.354%200-3.54-1.465-3.54-1.465l.646-2.086s1.245%201.066%202.28%201.066c.675%200%20.975-.545.975-.932%200-1.619-2.654-1.694-2.654-4.359-.034-2.237%201.571-4.416%204.827-4.416%201.257%200%201.875.361%201.875.361l-.945%202.715-.02.01zM11.17.83c.136%200%20.271.038.405.135-.984.465-2.064%201.639-2.508%203.992-.656.213-1.293.405-1.889.578C7.697%203.75%208.951.84%2011.17.84V.83zm1.235%202.949v.135c-.754.232-1.583.484-2.394.736.466-1.777%201.333-2.645%202.085-2.971.193.501.309%201.176.309%202.1zm.539-2.234c.694.074%201.141.867%201.429%201.755-.349.114-.735.231-1.158.366v-.252c0-.752-.096-1.371-.271-1.871v.002zm2.992%201.289c-.02%200-.06.021-.078.021s-.289.075-.714.21c-.423-1.233-1.176-2.37-2.508-2.37h-.115C12.135.209%2011.669%200%2011.265%200%208.159%200%206.675%203.877%206.21%205.846c-1.194.365-2.063.636-2.16.674-.675.213-.694.232-.772.87-.075.462-1.83%2014.063-1.83%2014.063L15.009%2024l.927-21.166z'/%3e%3c/svg%3e) Shopify Speed Optimization ](/services/shopify-speed-optimization)[ ![Wix Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eWix%3c/title%3e%3cpath%20d='m0%207.354%202.113%209.292h.801a1.54%201.54%200%200%200%201.506-1.218l1.351-6.34a.171.171%200%200%201%20.167-.137c.08%200%20.15.058.167.137l1.352%206.34a1.54%201.54%200%200%200%201.506%201.218h.805l2.113-9.292h-.565c-.62%200-1.159.43-1.296%201.035l-1.26%205.545-1.106-5.176a1.76%201.76%200%200%200-2.19-1.324c-.639.176-1.113.716-1.251%201.365l-1.094%205.127-1.26-5.537A1.33%201.33%200%200%200%20.563%207.354H0zm13.992%200a.951.951%200%200%200-.951.95v8.342h.635a.952.952%200%200%200%20.951-.95V7.353h-.635zm1.778%200%203.158%204.66-3.14%204.632h1.325c.368%200%20.712-.181.918-.486l1.756-2.59a.12.12%200%200%201%20.197%200l1.754%202.59c.206.305.55.486.918.486h1.326l-3.14-4.632L24%207.354h-1.326c-.368%200-.712.181-.918.486l-1.772%202.617a.12.12%200%200%201-.197%200L18.014%207.84a1.108%201.108%200%200%200-.918-.486H15.77z'/%3e%3c/svg%3e) Wix Speed Optimization ](/services/wix-speed-optimization)[ ![BigCommerce Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eBigCommerce%3c/title%3e%3cpath%20d='M12.645%2013.663h3.027c.861%200%201.406-.474%201.406-1.235%200-.717-.545-1.234-1.406-1.234h-3.027c-.1%200-.187.086-.187.172v2.125c.015.1.086.172.187.172zm0%204.896h3.128c.961%200%201.535-.488%201.535-1.35%200-.746-.545-1.35-1.535-1.35h-3.128c-.1%200-.187.087-.187.173v2.34c.015.115.086.187.187.187zM23.72.053l-8.953%208.93h1.464c2.281%200%203.63%201.435%203.63%203%200%201.235-.832%202.14-1.722%202.541-.143.058-.143.259.014.316%201.033.402%201.765%201.48%201.765%202.742%200%201.78-1.19%203.202-3.5%203.202h-6.342c-.1%200-.187-.086-.187-.172V13.85L.062%2023.64c-.13.13-.043.359.143.359h23.631a.16.16%200%200%200%20.158-.158V.182c.043-.158-.158-.244-.273-.13z'/%3e%3c/svg%3e) BigCommerce Speed Optimization ](/services/bigcommerce-speed-optimization)[ ![Webflow Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eWebflow%3c/title%3e%3cpath%20d='m24%204.515-7.658%2014.97H9.149l3.205-6.204h-.144C9.566%2016.713%205.621%2018.973%200%2019.485v-6.118s3.596-.213%205.71-2.435H0V4.515h6.417v5.278l.144-.001%202.622-5.277h4.854v5.244h.144l2.72-5.244H24Z'/%3e%3c/svg%3e) Webflow Speed Optimization ](/services/webflow-speed-optimization)[ ![Squarespace Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eSquarespace%3c/title%3e%3cpath%20d='M22.655%208.719c-1.802-1.801-4.726-1.801-6.564%200l-7.351%207.35c-.45.45-.45%201.2%200%201.65.45.449%201.2.449%201.65%200l7.351-7.351c.899-.899%202.362-.899%203.264%200%20.9.9.9%202.364%200%203.264l-7.239%207.239c.9.899%202.362.899%203.263%200l5.589-5.589c1.836-1.838%201.836-4.763.037-6.563zm-2.475%202.437c-.451-.45-1.201-.45-1.65%200l-7.354%207.389c-.9.899-2.361.899-3.262%200-.45-.45-1.2-.45-1.65%200s-.45%201.2%200%201.649c1.801%201.801%204.726%201.801%206.564%200l7.351-7.35c.449-.487.449-1.239.001-1.688zm-2.439-7.35c-1.801-1.801-4.726-1.801-6.564%200l-7.351%207.351c-.45.449-.45%201.199%200%201.649s1.2.45%201.65%200l7.395-7.351c.9-.899%202.371-.899%203.27%200%20.451.45%201.201.45%201.65%200%20.421-.487.421-1.199-.029-1.649h-.021zm-2.475%202.437c-.45-.45-1.2-.45-1.65%200l-7.351%207.389c-.899.9-2.363.9-3.265%200-.9-.899-.9-2.363%200-3.264l7.239-7.239c-.9-.9-2.362-.9-3.263%200L1.35%208.719c-1.8%201.8-1.8%204.725%200%206.563%201.801%201.801%204.725%201.801%206.564%200l7.35-7.351c.451-.488.451-1.238%200-1.688h.002z'/%3e%3c/svg%3e) Squarespace Speed Optimization ](/services/squarespace-speed-optimization) [Book a Call](/contact) ![](/assets/palteca-spjZrt5O.png) [Back to Case Studies](/proof/case-studies) Speed Optimization # Theme Cleanup, Plugin Reduction & CDN Setup for WordPress E-Commerce E-Commerce · < 10 Employees · WordPress 79% Mobile LCP Reduction 100% TBT Eliminated 100 Desktop Perf Score ## Project Overview Palteca needed WordPress speed optimization to improve their site's performance and deliver a better user experience. The site was built with a heavy theme and numerous plugins that were slowing down page loads across all devices. This is the kind of result our [WordPress speed optimization service](/services/wordpress-speed-optimization) delivers. See how we approach every WordPress engagement. ## Goals & Objectives The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability. Our primary goals were to: - Reduce mobile LCP below 3s - Eliminate Total Blocking Time on both devices - Achieve perfect 100 desktop performance score Company Name Palteca Company Size < 10 Employees Industry E-Commerce Platform WordPress ## Outcomes: Core metrics that improved over the duration of the project. 79% Mobile LCP Reduction Mobile LCP dropped from 13.3s to 2.8s. 100% TBT Eliminated Total Blocking Time reduced to 0ms on both mobile and desktop. 100 Desktop Perf Score Desktop performance score improved from 95 to a perfect 100. ## Before vs After Before Metric Score Desktop Perf Score 95 Mobile Perf Score 52 Desktop FCP 0.4s Desktop LCP 1.2s Desktop TBT 30ms Desktop CLS 0.048 Desktop SI 1.6s Mobile FCP 3.2s Mobile LCP 13.3s Mobile TBT 330ms Mobile CLS 0.119 Mobile SI 6.1s After Metric Score Desktop Perf Score 100 Mobile Perf Score 91 Desktop FCP 0.4s Desktop LCP 0.6s Desktop TBT 0ms Desktop CLS 0 Desktop SI 0.5s Mobile FCP 2.3s Mobile LCP 2.8s Mobile TBT 0ms Mobile CLS 0 Mobile SI 4.3s ## Our Approach A systematic, step-by-step process tailored to Palteca's needs. 1 ### Performance Audit Comprehensive WordPress performance audit. 2 ### Theme Optimization Streamlined theme output and reduced bloat. 3 ### Plugin Optimization Optimized plugin loading and removed unnecessary plugins. 4 ### Asset Optimization Compressed and optimized all media and code assets. 5 ### Caching & CDN Configured proper caching and CDN delivery. ## Key Takeaways WordPress theme and plugin optimization is foundational to performance. Proper caching and CDN configuration amplifies all other improvements. Regular performance audits prevent performance degradation over time. ## Latest Case Studies [![NSAR](/assets/nsar-CA3Du5tg.jpg) Core Web Vitals WooCommerce NSAR E-Commerce WooCommerce Service Animal Support | < 10 Employees ### How We Helped National Service Animal Registry Improve Site Speed and Pass Core Web Vitals Read Case Study](/proof/case-studies/nsarco) [![Try Something More](/assets/try-something-more-D54ZNz-1.png) Core Web Vitals WordPress Try Something More Content WordPress Lifestyle & Content | < 10 Employees ### Plugin Reduction & Template-Level CWV Optimization for Content-Heavy WordPress Site Read Case Study](/proof/case-studies/try-something-more) [![Her Fantasy Box](/assets/her-fantasy-box-CNC8Ngq7.webp) Core Web Vitals Shopify Plus Her Fantasy Box E-Commerce Shopify Plus Health & Wellness | < 50 Employees ### How We Helped Her Fantasy Box Improve Site Speed by 300% and Pass Core Web Vitals Read Case Study](/proof/case-studies/her-fantasy-box) [![Sana Benefits](/assets/sana-benefits-BJOIqgen.png) Core Web Vitals WordPress Sana Benefits B2B WordPress Insurance | 200-500 Employees ### How We Helped Sana Benefits Improve Site Speed by 250% and Pass Core Web Vitals Read Case Study](/proof/case-studies/sana-benefits) [![Whistleblower Partners](/assets/whistleblower-partners-7MU0S4cS.webp) Core Web Vitals Migrated from Squarespace to WordPress Whistleblower Partners Legal Migration Legal Services | 11 to 50 Employees ### How We Helped Whistleblower Partners Improve Site Speed and Migrate 200+ Pages to WordPress Read Case Study](/proof/case-studies/whistleblower-partners) [![Vibeszn](/assets/vibeszn-CgzK4Wvb.png) Core Web Vitals Shopify Vibeszn E-Commerce Shopify Lifestyle & Apparel | < 10 Employees ### Theme & App Script Optimization for Shopify Core Web Vitals Read Case Study](/proof/case-studies/vibeszn) [![Pure Parima](/assets/pure-parima-DnL2KsUd.webp) Core Web Vitals Shopify Pure Parima E-Commerce Shopify Home Furnishings | < 10 Employees ### How We Helped Pure Parima Improve Site Speed and Pass Core Web Vitals Read Case Study](/proof/case-studies/pure-parima) [![Therapevo](/assets/therapevo-BaKBbgzb.webp) Core Web Vitals WordPress Therapevo Healthcare WordPress Therapy and Counseling | < 10 Employees ### How We Helped Therapevo Improve Site Speed and Pass Core Web Vitals Read Case Study](/proof/case-studies/therapevo) ## Want Results Like These? Request a free performance audit and see exactly how we can improve your site's speed. [Request An Audit](/contact) ![Speed performance gauge showing optimized score](/assets/speedometer-cta-6n4CDsP4.png) [![PageSpeed Matters](/assets/logo-DtyG_mQE.png)](/) We optimize website load times to rank higher, decrease advertising costs, and convert more often. 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