--- title: "Phenix Label Core Web Vitals Case Study | PageSpeed Matters" description: "Phenix Label needed help with server configuration, performance consulting, and full implementation to improve the speed and reliability of their WordPress" lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Article", "headline": "Server Configuration, PHP Tuning & Frontend Optimization for WordPress", "description": "Phenix Label needed help with server configuration, performance consulting, and full implementation to improve the speed and reliability of their WordPress site.", "publisher": { "@type": "Organization", "name": "PageSpeed Matters" } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.pagespeedmatters.com/" }, { "@type": "ListItem", "position": 2, "name": "Proof", "item": "https://www.pagespeedmatters.com/proof" }, { "@type": "ListItem", "position": 3, "name": "Case Studies", "item": "https://www.pagespeedmatters.com/proof/case-studies" }, { "@type": "ListItem", "position": 4, "name": "Phenix Label" } ] } ] --- [![PageSpeed Matters](/assets/logo-DtyG_mQE.png)](/) - [Benefits](/why-speed-matters) - [Services](/services) - [ROI Calculator](/roi) - [Pricing](/pricing) - [Proof](/proof) - [Resources](/resources) - [About](/about) [Speed Audit](/contact) [Let's Talk](/contact) [![PageSpeed Matters](/assets/logo-DtyG_mQE.png)](/) [Benefits](/why-speed-matters)[Services](/services)[ROI Calculator](/roi)[Pricing](/pricing)[Proof](/proof)[Resources](/resources)[About](/about) Popular Services [ Core Web Vitals Optimization ](/services/core-web-vitals-optimization)[ ![WordPress Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eWordPress%3c/title%3e%3cpath%20d='M21.469%206.825c.84%201.537%201.318%203.3%201.318%205.175%200%203.979-2.156%207.456-5.363%209.325l3.295-9.527c.615-1.54.82-2.771.82-3.864%200-.405-.026-.78-.07-1.11m-7.981.105c.647-.03%201.232-.105%201.232-.105.582-.075.514-.93-.067-.899%200%200-1.755.135-2.88.135-1.064%200-2.85-.15-2.85-.15-.585-.03-.661.855-.075.885%200%200%20.54.061%201.125.09l1.68%204.605-2.37%207.08L5.354%206.9c.649-.03%201.234-.1%201.234-.1.585-.075.516-.93-.065-.896%200%200-1.746.138-2.874.138-.2%200-.438-.008-.69-.015C4.911%203.15%208.235%201.215%2012%201.215c2.809%200%205.365%201.072%207.286%202.833-.046-.003-.091-.009-.141-.009-1.06%200-1.812.923-1.812%201.914%200%20.89.513%201.643%201.06%202.531.411.72.89%201.643.89%202.977%200%20.915-.354%201.994-.821%203.479l-1.075%203.585-3.9-11.61.001.014zM12%2022.784c-1.059%200-2.081-.153-3.048-.437l3.237-9.406%203.315%209.087c.024.053.05.101.078.149-1.12.393-2.325.609-3.582.609M1.211%2012c0-1.564.336-3.05.935-4.39L7.29%2021.709C3.694%2019.96%201.212%2016.271%201.211%2012M12%200C5.385%200%200%205.385%200%2012s5.385%2012%2012%2012%2012-5.385%2012-12S18.615%200%2012%200'/%3e%3c/svg%3e) WordPress Speed Optimization ](/services/wordpress-speed-optimization)[ ![WooCommerce Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eWoo%3c/title%3e%3cpath%20d='M2.227%204.857A2.228%202.228%200%20000%207.094v7.457c0%201.236%201.001%202.237%202.237%202.237h5.36l2.39%202.076-.462-2.076h4.238a2.228%202.228%200%20002.237-2.237V7.094a2.228%202.228%200%2000-2.237-2.237H2.227zm4.636%201.885h.053c.115.002.22.04.316.117a.46.46%200%2001.183.336c.014.098-.003.177-.058.283-.23.422-.418%201.131-.57%202.12-.147.957-.202%201.706-.166%202.24a.694.694%200%2001-.07.387.377.377%200%2001-.31.213c-.153.01-.314-.06-.466-.22-.548-.558-.982-1.393-1.3-2.504-.382.752-.664%201.316-.846%201.692-.347.665-.643%201.005-.888%201.022-.16.012-.295-.122-.412-.403-.302-.771-.624-2.258-.97-4.464a.526.526%200%2001.096-.393c.083-.113.205-.168.37-.18.3-.024.47.114.511.42.183%201.23.384%202.272.596%203.124l1.286-2.453c.117-.224.265-.34.443-.352.258-.018.42.147.483.495.147.78.333%201.445.558%202.01.152-1.493.412-2.57.779-3.234a.452.452%200%2001.386-.26zm2.288.637c.099%200%20.205.01.318.035.411.088.728.313.938.683.19.318.286.699.286%201.156%200%20.607-.154%201.157-.46%201.663-.355.587-.813.884-1.383.884a1.557%201.557%200%2001-.318-.039.763.763%200%2001-.141-.05%201.351%201.351%200%2001-.799-.63%202.277%202.277%200%2001-.28-1.166c0-.605.151-1.158.457-1.658.358-.59.818-.88%201.382-.878zm3.687%200c.099%200%20.205.01.318.035.418.088.728.313.938.683.19.318.283.699.283%201.156%200%20.607-.153%201.157-.459%201.663-.354.587-.812.884-1.382.884a1.557%201.557%200%2001-.318-.039%201.352%201.352%200%2001-.94-.68%202.277%202.277%200%2001-.283-1.166c0-.605.154-1.158.46-1.658.358-.59.818-.88%201.383-.878zm-3.504.636a.636.636%200%2000-.534.373%201.908%201.908%200%2000-.354%201.13c0%20.17.035.354.106.536.087.23.207.35.347.38.147.029.306-.034.478-.187.218-.195.363-.483.446-.87.028-.137.041-.283.041-.436%200-.171-.035-.354-.106-.535-.088-.23-.206-.35-.347-.38a.436.436%200%2000-.077-.011zm3.688%200a.636.636%200%2000-.535.373%201.908%201.908%200%2000-.354%201.13c0%20.17.036.354.107.536.086.23.206.35.347.38.147.029.306-.034.478-.187.217-.195.362-.483.445-.87.024-.137.041-.283.041-.436%200-.171-.035-.354-.106-.535-.088-.23-.206-.35-.347-.38a.436.436%200%2000-.076-.011z'/%3e%3c/svg%3e) WooCommerce Speed Optimization ](/services/woocommerce-speed-optimization)[ ![Shopify Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eShopify%3c/title%3e%3cpath%20d='M15.337%2023.979l7.216-1.561s-2.604-17.613-2.625-17.73c-.018-.116-.114-.192-.211-.192s-1.929-.136-1.929-.136-1.275-1.274-1.439-1.411c-.045-.037-.075-.057-.121-.074l-.914%2021.104h.023zM11.71%2011.305s-.81-.424-1.774-.424c-1.447%200-1.504.906-1.504%201.141%200%201.232%203.24%201.715%203.24%204.629%200%202.295-1.44%203.76-3.406%203.76-2.354%200-3.54-1.465-3.54-1.465l.646-2.086s1.245%201.066%202.28%201.066c.675%200%20.975-.545.975-.932%200-1.619-2.654-1.694-2.654-4.359-.034-2.237%201.571-4.416%204.827-4.416%201.257%200%201.875.361%201.875.361l-.945%202.715-.02.01zM11.17.83c.136%200%20.271.038.405.135-.984.465-2.064%201.639-2.508%203.992-.656.213-1.293.405-1.889.578C7.697%203.75%208.951.84%2011.17.84V.83zm1.235%202.949v.135c-.754.232-1.583.484-2.394.736.466-1.777%201.333-2.645%202.085-2.971.193.501.309%201.176.309%202.1zm.539-2.234c.694.074%201.141.867%201.429%201.755-.349.114-.735.231-1.158.366v-.252c0-.752-.096-1.371-.271-1.871v.002zm2.992%201.289c-.02%200-.06.021-.078.021s-.289.075-.714.21c-.423-1.233-1.176-2.37-2.508-2.37h-.115C12.135.209%2011.669%200%2011.265%200%208.159%200%206.675%203.877%206.21%205.846c-1.194.365-2.063.636-2.16.674-.675.213-.694.232-.772.87-.075.462-1.83%2014.063-1.83%2014.063L15.009%2024l.927-21.166z'/%3e%3c/svg%3e) Shopify Speed Optimization ](/services/shopify-speed-optimization)[ ![Wix Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eWix%3c/title%3e%3cpath%20d='m0%207.354%202.113%209.292h.801a1.54%201.54%200%200%200%201.506-1.218l1.351-6.34a.171.171%200%200%201%20.167-.137c.08%200%20.15.058.167.137l1.352%206.34a1.54%201.54%200%200%200%201.506%201.218h.805l2.113-9.292h-.565c-.62%200-1.159.43-1.296%201.035l-1.26%205.545-1.106-5.176a1.76%201.76%200%200%200-2.19-1.324c-.639.176-1.113.716-1.251%201.365l-1.094%205.127-1.26-5.537A1.33%201.33%200%200%200%20.563%207.354H0zm13.992%200a.951.951%200%200%200-.951.95v8.342h.635a.952.952%200%200%200%20.951-.95V7.353h-.635zm1.778%200%203.158%204.66-3.14%204.632h1.325c.368%200%20.712-.181.918-.486l1.756-2.59a.12.12%200%200%201%20.197%200l1.754%202.59c.206.305.55.486.918.486h1.326l-3.14-4.632L24%207.354h-1.326c-.368%200-.712.181-.918.486l-1.772%202.617a.12.12%200%200%201-.197%200L18.014%207.84a1.108%201.108%200%200%200-.918-.486H15.77z'/%3e%3c/svg%3e) Wix Speed Optimization ](/services/wix-speed-optimization)[ ![BigCommerce Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eBigCommerce%3c/title%3e%3cpath%20d='M12.645%2013.663h3.027c.861%200%201.406-.474%201.406-1.235%200-.717-.545-1.234-1.406-1.234h-3.027c-.1%200-.187.086-.187.172v2.125c.015.1.086.172.187.172zm0%204.896h3.128c.961%200%201.535-.488%201.535-1.35%200-.746-.545-1.35-1.535-1.35h-3.128c-.1%200-.187.087-.187.173v2.34c.015.115.086.187.187.187zM23.72.053l-8.953%208.93h1.464c2.281%200%203.63%201.435%203.63%203%200%201.235-.832%202.14-1.722%202.541-.143.058-.143.259.014.316%201.033.402%201.765%201.48%201.765%202.742%200%201.78-1.19%203.202-3.5%203.202h-6.342c-.1%200-.187-.086-.187-.172V13.85L.062%2023.64c-.13.13-.043.359.143.359h23.631a.16.16%200%200%200%20.158-.158V.182c.043-.158-.158-.244-.273-.13z'/%3e%3c/svg%3e) BigCommerce Speed Optimization ](/services/bigcommerce-speed-optimization)[ ![Webflow Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eWebflow%3c/title%3e%3cpath%20d='m24%204.515-7.658%2014.97H9.149l3.205-6.204h-.144C9.566%2016.713%205.621%2018.973%200%2019.485v-6.118s3.596-.213%205.71-2.435H0V4.515h6.417v5.278l.144-.001%202.622-5.277h4.854v5.244h.144l2.72-5.244H24Z'/%3e%3c/svg%3e) Webflow Speed Optimization ](/services/webflow-speed-optimization)[ ![Squarespace Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eSquarespace%3c/title%3e%3cpath%20d='M22.655%208.719c-1.802-1.801-4.726-1.801-6.564%200l-7.351%207.35c-.45.45-.45%201.2%200%201.65.45.449%201.2.449%201.65%200l7.351-7.351c.899-.899%202.362-.899%203.264%200%20.9.9.9%202.364%200%203.264l-7.239%207.239c.9.899%202.362.899%203.263%200l5.589-5.589c1.836-1.838%201.836-4.763.037-6.563zm-2.475%202.437c-.451-.45-1.201-.45-1.65%200l-7.354%207.389c-.9.899-2.361.899-3.262%200-.45-.45-1.2-.45-1.65%200s-.45%201.2%200%201.649c1.801%201.801%204.726%201.801%206.564%200l7.351-7.35c.449-.487.449-1.239.001-1.688zm-2.439-7.35c-1.801-1.801-4.726-1.801-6.564%200l-7.351%207.351c-.45.449-.45%201.199%200%201.649s1.2.45%201.65%200l7.395-7.351c.9-.899%202.371-.899%203.27%200%20.451.45%201.201.45%201.65%200%20.421-.487.421-1.199-.029-1.649h-.021zm-2.475%202.437c-.45-.45-1.2-.45-1.65%200l-7.351%207.389c-.899.9-2.363.9-3.265%200-.9-.899-.9-2.363%200-3.264l7.239-7.239c-.9-.9-2.362-.9-3.263%200L1.35%208.719c-1.8%201.8-1.8%204.725%200%206.563%201.801%201.801%204.725%201.801%206.564%200l7.35-7.351c.451-.488.451-1.238%200-1.688h.002z'/%3e%3c/svg%3e) Squarespace Speed Optimization ](/services/squarespace-speed-optimization) [Book a Call](/contact) ![](/assets/phenix-label-BICQorXE.png) [Back to Case Studies](/proof/case-studies) Speed Optimization # Server Configuration, PHP Tuning & Frontend Optimization for WordPress Manufacturing · 11 to 50 Employees · WordPress 0ms TBT Achieved 0.5s Desktop LCP 0.9s Desktop Speed Index ## Project Overview Phenix Label needed help with server configuration, performance consulting, and full implementation to improve the speed and reliability of their WordPress site. The site had server-level issues compounding frontend performance problems. The hosting environment wasn't properly configured for WordPress, leading to slow TTFB and inconsistent load times. This is the kind of result our [WordPress speed optimization service](/services/wordpress-speed-optimization) delivers. See how we approach every WordPress engagement. ## Goals & Objectives The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability. Our primary goals were to: - Fix server configuration causing timeouts - Achieve 0ms Total Blocking Time - Deliver sub-1s desktop LCP Company Name Phenix Label Company Size 11 to 50 Employees Industry Manufacturing Platform WordPress ## Outcomes: Core metrics that improved over the duration of the project. 0ms TBT Achieved Total Blocking Time reduced to 0ms on both mobile and desktop. 0.5s Desktop LCP Desktop LCP optimized to just 0.5s. 0.9s Desktop Speed Index Desktop Speed Index brought down to 0.9s. ## Before vs After Before Metric Score Desktop FCP N/A Desktop LCP N/A Desktop TBT N/A Desktop CLS N/A Desktop SI N/A Mobile FCP Timed Out Mobile LCP Timed Out Mobile TBT Timed Out Mobile CLS Timed Out Mobile SI Timed Out After Metric Score Desktop FCP 0.4s Desktop LCP 0.5s Desktop TBT 0ms Desktop CLS 0.001 Desktop SI 0.9s Mobile FCP 1.1s Mobile LCP 6.4s Mobile TBT 0ms Mobile CLS 0 Mobile SI 2.6s ## Our Approach A systematic, step-by-step process tailored to Phenix Label's needs. 1 ### Server Audit Reviewed hosting configuration, caching, and server response times. 2 ### Server Configuration Optimized server settings, PHP configuration, and caching layers. 3 ### Performance Consulting Provided strategic recommendations for long-term performance. 4 ### Frontend Implementation Implemented theme, plugin, and media optimizations. 5 ### Validation Confirmed improvements with performance testing tools. ## Key Takeaways Server-level issues must be resolved before frontend optimization can be effective. Proper hosting configuration is foundational to WordPress performance. Combining consulting with implementation ensures recommendations actually get executed. ## Latest Case Studies [![NSAR](/assets/nsar-CA3Du5tg.jpg) Core Web Vitals WooCommerce NSAR E-Commerce WooCommerce Service Animal Support | < 10 Employees ### How We Helped National Service Animal Registry Improve Site Speed and Pass Core Web Vitals Read Case Study](/proof/case-studies/nsarco) [![Try Something More](/assets/try-something-more-D54ZNz-1.png) Core Web Vitals WordPress Try Something More Content WordPress Lifestyle & Content | < 10 Employees ### Plugin Reduction & Template-Level CWV Optimization for Content-Heavy WordPress Site Read Case Study](/proof/case-studies/try-something-more) [![Her Fantasy Box](/assets/her-fantasy-box-CNC8Ngq7.webp) Core Web Vitals Shopify Plus Her Fantasy Box E-Commerce Shopify Plus Health & Wellness | < 50 Employees ### How We Helped Her Fantasy Box Improve Site Speed by 300% and Pass Core Web Vitals Read Case Study](/proof/case-studies/her-fantasy-box) [![Sana Benefits](/assets/sana-benefits-BJOIqgen.png) Core Web Vitals WordPress Sana Benefits B2B WordPress Insurance | 200-500 Employees ### How We Helped Sana Benefits Improve Site Speed by 250% and Pass Core Web Vitals Read Case Study](/proof/case-studies/sana-benefits) [![Whistleblower Partners](/assets/whistleblower-partners-7MU0S4cS.webp) Core Web Vitals Migrated from Squarespace to WordPress Whistleblower Partners Legal Migration Legal Services | 11 to 50 Employees ### How We Helped Whistleblower Partners Improve Site Speed and Migrate 200+ Pages to WordPress Read Case Study](/proof/case-studies/whistleblower-partners) [![Vibeszn](/assets/vibeszn-CgzK4Wvb.png) Core Web Vitals Shopify Vibeszn E-Commerce Shopify Lifestyle & Apparel | < 10 Employees ### Theme & App Script Optimization for Shopify Core Web Vitals Read Case Study](/proof/case-studies/vibeszn) [![Pure Parima](/assets/pure-parima-DnL2KsUd.webp) Core Web Vitals Shopify Pure Parima E-Commerce Shopify Home Furnishings | < 10 Employees ### How We Helped Pure Parima Improve Site Speed and Pass Core Web Vitals Read Case Study](/proof/case-studies/pure-parima) [![Therapevo](/assets/therapevo-BaKBbgzb.webp) Core Web Vitals WordPress Therapevo Healthcare WordPress Therapy and Counseling | < 10 Employees ### How We Helped Therapevo Improve Site Speed and Pass Core Web Vitals Read Case Study](/proof/case-studies/therapevo) ## Want Results Like These? Request a free performance audit and see exactly how we can improve your site's speed. [Request An Audit](/contact) ![Speed performance gauge showing optimized score](/assets/speedometer-cta-6n4CDsP4.png) [![PageSpeed Matters](/assets/logo-DtyG_mQE.png)](/) We optimize website load times to rank higher, decrease advertising costs, and convert more often. 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