--- title: "Pure Parima: Mobile LCP 27.2s to 3.3s | Case Study" description: "Pure Parima contacted us with the goal of improving their Shopify store's loading speed and overall performance. As a growing ecommerce brand, they needed" lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Article", "headline": "How We Helped Pure Parima Improve Site Speed and Pass Core Web Vitals", "description": "Pure Parima contacted us with the goal of improving their Shopify store's loading speed and overall performance. As a growing ecommerce brand, they needed a smoother shopping experience and stronger performance signals for both search and paid traffic. We started with a full Core Web Vitals audit. Then we handled all implementation, working closely with both their development and marketing teams to ensure every change supported their broader goals. This included optimizing theme code, improving Liquid templates, reducing layout shifts, optimizing images and scripts, and ensuring consistent responsiveness across all major pages.", "publisher": { "@type": "Organization", "name": "PageSpeed Matters" } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.pagespeedmatters.com/" }, { "@type": "ListItem", "position": 2, "name": "Proof", "item": "https://www.pagespeedmatters.com/proof" }, { "@type": "ListItem", "position": 3, "name": "Case Studies", "item": "https://www.pagespeedmatters.com/proof/case-studies" }, { "@type": "ListItem", "position": 4, "name": "Pure Parima" } ] } ] --- [![PageSpeed Matters](/assets/logo-DtyG_mQE.png)](/) - [Benefits](/why-speed-matters) - [Services](/services) - [ROI Calculator](/roi) - [Pricing](/pricing) - [Proof](/proof) - [Resources](/resources) - [About](/about) [Speed Audit](/contact) [Let's Talk](/contact) [![PageSpeed Matters](/assets/logo-DtyG_mQE.png)](/) [Benefits](/why-speed-matters)[Services](/services)[ROI Calculator](/roi)[Pricing](/pricing)[Proof](/proof)[Resources](/resources)[About](/about) Popular Services [ Core Web Vitals Optimization ](/services/core-web-vitals-optimization)[ ![WordPress Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eWordPress%3c/title%3e%3cpath%20d='M21.469%206.825c.84%201.537%201.318%203.3%201.318%205.175%200%203.979-2.156%207.456-5.363%209.325l3.295-9.527c.615-1.54.82-2.771.82-3.864%200-.405-.026-.78-.07-1.11m-7.981.105c.647-.03%201.232-.105%201.232-.105.582-.075.514-.93-.067-.899%200%200-1.755.135-2.88.135-1.064%200-2.85-.15-2.85-.15-.585-.03-.661.855-.075.885%200%200%20.54.061%201.125.09l1.68%204.605-2.37%207.08L5.354%206.9c.649-.03%201.234-.1%201.234-.1.585-.075.516-.93-.065-.896%200%200-1.746.138-2.874.138-.2%200-.438-.008-.69-.015C4.911%203.15%208.235%201.215%2012%201.215c2.809%200%205.365%201.072%207.286%202.833-.046-.003-.091-.009-.141-.009-1.06%200-1.812.923-1.812%201.914%200%20.89.513%201.643%201.06%202.531.411.72.89%201.643.89%202.977%200%20.915-.354%201.994-.821%203.479l-1.075%203.585-3.9-11.61.001.014zM12%2022.784c-1.059%200-2.081-.153-3.048-.437l3.237-9.406%203.315%209.087c.024.053.05.101.078.149-1.12.393-2.325.609-3.582.609M1.211%2012c0-1.564.336-3.05.935-4.39L7.29%2021.709C3.694%2019.96%201.212%2016.271%201.211%2012M12%200C5.385%200%200%205.385%200%2012s5.385%2012%2012%2012%2012-5.385%2012-12S18.615%200%2012%200'/%3e%3c/svg%3e) WordPress Speed Optimization ](/services/wordpress-speed-optimization)[ ![WooCommerce Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eWoo%3c/title%3e%3cpath%20d='M2.227%204.857A2.228%202.228%200%20000%207.094v7.457c0%201.236%201.001%202.237%202.237%202.237h5.36l2.39%202.076-.462-2.076h4.238a2.228%202.228%200%20002.237-2.237V7.094a2.228%202.228%200%2000-2.237-2.237H2.227zm4.636%201.885h.053c.115.002.22.04.316.117a.46.46%200%2001.183.336c.014.098-.003.177-.058.283-.23.422-.418%201.131-.57%202.12-.147.957-.202%201.706-.166%202.24a.694.694%200%2001-.07.387.377.377%200%2001-.31.213c-.153.01-.314-.06-.466-.22-.548-.558-.982-1.393-1.3-2.504-.382.752-.664%201.316-.846%201.692-.347.665-.643%201.005-.888%201.022-.16.012-.295-.122-.412-.403-.302-.771-.624-2.258-.97-4.464a.526.526%200%2001.096-.393c.083-.113.205-.168.37-.18.3-.024.47.114.511.42.183%201.23.384%202.272.596%203.124l1.286-2.453c.117-.224.265-.34.443-.352.258-.018.42.147.483.495.147.78.333%201.445.558%202.01.152-1.493.412-2.57.779-3.234a.452.452%200%2001.386-.26zm2.288.637c.099%200%20.205.01.318.035.411.088.728.313.938.683.19.318.286.699.286%201.156%200%20.607-.154%201.157-.46%201.663-.355.587-.813.884-1.383.884a1.557%201.557%200%2001-.318-.039.763.763%200%2001-.141-.05%201.351%201.351%200%2001-.799-.63%202.277%202.277%200%2001-.28-1.166c0-.605.151-1.158.457-1.658.358-.59.818-.88%201.382-.878zm3.687%200c.099%200%20.205.01.318.035.418.088.728.313.938.683.19.318.283.699.283%201.156%200%20.607-.153%201.157-.459%201.663-.354.587-.812.884-1.382.884a1.557%201.557%200%2001-.318-.039%201.352%201.352%200%2001-.94-.68%202.277%202.277%200%2001-.283-1.166c0-.605.154-1.158.46-1.658.358-.59.818-.88%201.383-.878zm-3.504.636a.636.636%200%2000-.534.373%201.908%201.908%200%2000-.354%201.13c0%20.17.035.354.106.536.087.23.207.35.347.38.147.029.306-.034.478-.187.218-.195.363-.483.446-.87.028-.137.041-.283.041-.436%200-.171-.035-.354-.106-.535-.088-.23-.206-.35-.347-.38a.436.436%200%2000-.077-.011zm3.688%200a.636.636%200%2000-.535.373%201.908%201.908%200%2000-.354%201.13c0%20.17.036.354.107.536.086.23.206.35.347.38.147.029.306-.034.478-.187.217-.195.362-.483.445-.87.024-.137.041-.283.041-.436%200-.171-.035-.354-.106-.535-.088-.23-.206-.35-.347-.38a.436.436%200%2000-.076-.011z'/%3e%3c/svg%3e) WooCommerce Speed Optimization ](/services/woocommerce-speed-optimization)[ ![Shopify Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eShopify%3c/title%3e%3cpath%20d='M15.337%2023.979l7.216-1.561s-2.604-17.613-2.625-17.73c-.018-.116-.114-.192-.211-.192s-1.929-.136-1.929-.136-1.275-1.274-1.439-1.411c-.045-.037-.075-.057-.121-.074l-.914%2021.104h.023zM11.71%2011.305s-.81-.424-1.774-.424c-1.447%200-1.504.906-1.504%201.141%200%201.232%203.24%201.715%203.24%204.629%200%202.295-1.44%203.76-3.406%203.76-2.354%200-3.54-1.465-3.54-1.465l.646-2.086s1.245%201.066%202.28%201.066c.675%200%20.975-.545.975-.932%200-1.619-2.654-1.694-2.654-4.359-.034-2.237%201.571-4.416%204.827-4.416%201.257%200%201.875.361%201.875.361l-.945%202.715-.02.01zM11.17.83c.136%200%20.271.038.405.135-.984.465-2.064%201.639-2.508%203.992-.656.213-1.293.405-1.889.578C7.697%203.75%208.951.84%2011.17.84V.83zm1.235%202.949v.135c-.754.232-1.583.484-2.394.736.466-1.777%201.333-2.645%202.085-2.971.193.501.309%201.176.309%202.1zm.539-2.234c.694.074%201.141.867%201.429%201.755-.349.114-.735.231-1.158.366v-.252c0-.752-.096-1.371-.271-1.871v.002zm2.992%201.289c-.02%200-.06.021-.078.021s-.289.075-.714.21c-.423-1.233-1.176-2.37-2.508-2.37h-.115C12.135.209%2011.669%200%2011.265%200%208.159%200%206.675%203.877%206.21%205.846c-1.194.365-2.063.636-2.16.674-.675.213-.694.232-.772.87-.075.462-1.83%2014.063-1.83%2014.063L15.009%2024l.927-21.166z'/%3e%3c/svg%3e) Shopify Speed Optimization ](/services/shopify-speed-optimization)[ ![Wix Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eWix%3c/title%3e%3cpath%20d='m0%207.354%202.113%209.292h.801a1.54%201.54%200%200%200%201.506-1.218l1.351-6.34a.171.171%200%200%201%20.167-.137c.08%200%20.15.058.167.137l1.352%206.34a1.54%201.54%200%200%200%201.506%201.218h.805l2.113-9.292h-.565c-.62%200-1.159.43-1.296%201.035l-1.26%205.545-1.106-5.176a1.76%201.76%200%200%200-2.19-1.324c-.639.176-1.113.716-1.251%201.365l-1.094%205.127-1.26-5.537A1.33%201.33%200%200%200%20.563%207.354H0zm13.992%200a.951.951%200%200%200-.951.95v8.342h.635a.952.952%200%200%200%20.951-.95V7.353h-.635zm1.778%200%203.158%204.66-3.14%204.632h1.325c.368%200%20.712-.181.918-.486l1.756-2.59a.12.12%200%200%201%20.197%200l1.754%202.59c.206.305.55.486.918.486h1.326l-3.14-4.632L24%207.354h-1.326c-.368%200-.712.181-.918.486l-1.772%202.617a.12.12%200%200%201-.197%200L18.014%207.84a1.108%201.108%200%200%200-.918-.486H15.77z'/%3e%3c/svg%3e) Wix Speed Optimization ](/services/wix-speed-optimization)[ ![BigCommerce Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eBigCommerce%3c/title%3e%3cpath%20d='M12.645%2013.663h3.027c.861%200%201.406-.474%201.406-1.235%200-.717-.545-1.234-1.406-1.234h-3.027c-.1%200-.187.086-.187.172v2.125c.015.1.086.172.187.172zm0%204.896h3.128c.961%200%201.535-.488%201.535-1.35%200-.746-.545-1.35-1.535-1.35h-3.128c-.1%200-.187.087-.187.173v2.34c.015.115.086.187.187.187zM23.72.053l-8.953%208.93h1.464c2.281%200%203.63%201.435%203.63%203%200%201.235-.832%202.14-1.722%202.541-.143.058-.143.259.014.316%201.033.402%201.765%201.48%201.765%202.742%200%201.78-1.19%203.202-3.5%203.202h-6.342c-.1%200-.187-.086-.187-.172V13.85L.062%2023.64c-.13.13-.043.359.143.359h23.631a.16.16%200%200%200%20.158-.158V.182c.043-.158-.158-.244-.273-.13z'/%3e%3c/svg%3e) BigCommerce Speed Optimization ](/services/bigcommerce-speed-optimization)[ ![Webflow Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eWebflow%3c/title%3e%3cpath%20d='m24%204.515-7.658%2014.97H9.149l3.205-6.204h-.144C9.566%2016.713%205.621%2018.973%200%2019.485v-6.118s3.596-.213%205.71-2.435H0V4.515h6.417v5.278l.144-.001%202.622-5.277h4.854v5.244h.144l2.72-5.244H24Z'/%3e%3c/svg%3e) Webflow Speed Optimization ](/services/webflow-speed-optimization)[ ![Squarespace Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eSquarespace%3c/title%3e%3cpath%20d='M22.655%208.719c-1.802-1.801-4.726-1.801-6.564%200l-7.351%207.35c-.45.45-.45%201.2%200%201.65.45.449%201.2.449%201.65%200l7.351-7.351c.899-.899%202.362-.899%203.264%200%20.9.9.9%202.364%200%203.264l-7.239%207.239c.9.899%202.362.899%203.263%200l5.589-5.589c1.836-1.838%201.836-4.763.037-6.563zm-2.475%202.437c-.451-.45-1.201-.45-1.65%200l-7.354%207.389c-.9.899-2.361.899-3.262%200-.45-.45-1.2-.45-1.65%200s-.45%201.2%200%201.649c1.801%201.801%204.726%201.801%206.564%200l7.351-7.35c.449-.487.449-1.239.001-1.688zm-2.439-7.35c-1.801-1.801-4.726-1.801-6.564%200l-7.351%207.351c-.45.449-.45%201.199%200%201.649s1.2.45%201.65%200l7.395-7.351c.9-.899%202.371-.899%203.27%200%20.451.45%201.201.45%201.65%200%20.421-.487.421-1.199-.029-1.649h-.021zm-2.475%202.437c-.45-.45-1.2-.45-1.65%200l-7.351%207.389c-.899.9-2.363.9-3.265%200-.9-.899-.9-2.363%200-3.264l7.239-7.239c-.9-.9-2.362-.9-3.263%200L1.35%208.719c-1.8%201.8-1.8%204.725%200%206.563%201.801%201.801%204.725%201.801%206.564%200l7.35-7.351c.451-.488.451-1.238%200-1.688h.002z'/%3e%3c/svg%3e) Squarespace Speed Optimization ](/services/squarespace-speed-optimization) [Book a Call](/contact) ![](/assets/pure-parima-DnL2KsUd.webp) [Back to Case Studies](/proof/case-studies) Core Web Vitals # How We Helped Pure Parima Improve Site Speed and Pass Core Web Vitals Home Furnishings · < 10 Employees · Shopify 88% Mobile LCP Reduction 100% Mobile TBT Eliminated 77% Desktop LCP Reduction ## Project Overview Pure Parima contacted us with the goal of improving their Shopify store's loading speed and overall performance. As a growing ecommerce brand, they needed a smoother shopping experience and stronger performance signals for both search and paid traffic. We started with a full Core Web Vitals audit. Then we handled all implementation, working closely with both their development and marketing teams to ensure every change supported their broader goals. This included optimizing theme code, improving Liquid templates, reducing layout shifts, optimizing images and scripts, and ensuring consistent responsiveness across all major pages. Pure Parima needed a faster Shopify store that could perform better for users and pass Google's Core Web Vitals. The store had layout shift issues, slow LCP, and interactivity delays that needed to be addressed without disrupting the shopping experience. ## Goals & Objectives The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability. Our primary goals were to: - Reduce mobile LCP below 4s - Eliminate Total Blocking Time on mobile - Fix desktop CLS issues Company Name Pure Parima Company Size < 10 Employees Industry Home Furnishings Platform Shopify ## Outcomes: Core metrics that improved over the duration of the project. 88% Mobile LCP Reduction Mobile LCP dropped from 27.2s to 3.3s. 100% Mobile TBT Eliminated Mobile TBT reduced from 1,630ms to 0ms. 77% Desktop LCP Reduction Desktop LCP improved from 2.6s to 0.6s. ## Before vs After Before Metric Score Desktop FCP 0.5s Desktop LCP 2.6s Desktop TBT 760ms Desktop CLS 1.032 Desktop SI 3.3s Mobile FCP 5.9s Mobile LCP 27.2s Mobile TBT 1,630ms Mobile CLS 0 Mobile SI 10.2s After Metric Score Desktop FCP 0.5s Desktop LCP 0.6s Desktop TBT 10ms Desktop CLS 0.098 Desktop SI 0.9s Mobile FCP 2.0s Mobile LCP 3.3s Mobile TBT 0ms Mobile CLS 0 Mobile SI 2.1s ## Our Approach A systematic, step-by-step process tailored to Pure Parima's needs. 1 ### CWV Audit Full Core Web Vitals audit across all major templates. 2 ### Theme Code Optimization Optimized Liquid templates and reduced unnecessary JavaScript. 3 ### Layout Shift Fixes Eliminated CLS issues by setting proper dimensions and reserving space. 4 ### Cross-Team Coordination Worked with dev and marketing teams to align changes with business goals. 5 ### Validation & Monitoring Monitored real user data to confirm sustained improvements. ## Key Takeaways CLS fixes often require reserving space for dynamic content and images. Cross-team coordination prevents optimization work from conflicting with marketing goals. Shopify stores benefit from template-specific optimization strategies. ## Latest Case Studies [![NSAR](/assets/nsar-CA3Du5tg.jpg) Core Web Vitals WooCommerce NSAR E-Commerce WooCommerce Service Animal Support | < 10 Employees ### How We Helped National Service Animal Registry Improve Site Speed and Pass Core Web Vitals Read Case Study](/proof/case-studies/nsarco) [![Try Something More](/assets/try-something-more-D54ZNz-1.png) Core Web Vitals WordPress Try Something More Content WordPress Lifestyle & Content | < 10 Employees ### Plugin Reduction & Template-Level CWV Optimization for Content-Heavy WordPress Site Read Case Study](/proof/case-studies/try-something-more) [![Her Fantasy Box](/assets/her-fantasy-box-CNC8Ngq7.webp) Core Web Vitals Shopify Plus Her Fantasy Box E-Commerce Shopify Plus Health & Wellness | < 50 Employees ### How We Helped Her Fantasy Box Improve Site Speed by 300% and Pass Core Web Vitals Read Case Study](/proof/case-studies/her-fantasy-box) [![Sana Benefits](/assets/sana-benefits-BJOIqgen.png) Core Web Vitals WordPress Sana Benefits B2B WordPress Insurance | 200-500 Employees ### How We Helped Sana Benefits Improve Site Speed by 250% and Pass Core Web Vitals Read Case Study](/proof/case-studies/sana-benefits) [![Whistleblower Partners](/assets/whistleblower-partners-7MU0S4cS.webp) Core Web Vitals Migrated from Squarespace to WordPress Whistleblower Partners Legal Migration Legal Services | 11 to 50 Employees ### How We Helped Whistleblower Partners Improve Site Speed and Migrate 200+ Pages to WordPress Read Case Study](/proof/case-studies/whistleblower-partners) [![Vibeszn](/assets/vibeszn-CgzK4Wvb.png) Core Web Vitals Shopify Vibeszn E-Commerce Shopify Lifestyle & Apparel | < 10 Employees ### Theme & App Script Optimization for Shopify Core Web Vitals Read Case Study](/proof/case-studies/vibeszn) [![Therapevo](/assets/therapevo-BaKBbgzb.webp) Core Web Vitals WordPress Therapevo Healthcare WordPress Therapy and Counseling | < 10 Employees ### How We Helped Therapevo Improve Site Speed and Pass Core Web Vitals Read Case Study](/proof/case-studies/therapevo) [![Premium Ghostwriting Academy](/assets/premium-ghostwriting-XV0rQel8.png) Core Web Vitals Webflow Premium Ghostwriting Academy Education Webflow Education & Coaching | < 10 Employees ### Animation Optimization & CWV Fix for Webflow Membership Site Read Case Study](/proof/case-studies/premium-ghostwriting-academy) ## Want Results Like These? 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