--- title: "Yakka Finance: Mobile LCP 25.9s to 2.9s | Case Study" description: "Yakka Finance asked us to help improve the speed and responsiveness of their WordPress site. Their advertising campaigns depended on a fast-loading website" lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Article", "headline": "How We Helped Yakka Finance Improve Site Speed and Boost Advertising Performance", "description": "Yakka Finance asked us to help improve the speed and responsiveness of their WordPress site. Their advertising campaigns depended on a fast-loading website, but the existing setup had slow loading times caused by theme issues, plugin weight, third-party scripts, image bloat, and general inefficiencies across the installation. We worked directly with a member of their team to run a full audit and implement improvements. This included optimizing the theme, plugins, scripts, images, and database so the site could load faster and deliver a smoother experience for both ads and organic visitors.", "publisher": { "@type": "Organization", "name": "PageSpeed Matters" } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.pagespeedmatters.com/" }, { "@type": "ListItem", "position": 2, "name": "Proof", "item": "https://www.pagespeedmatters.com/proof" }, { "@type": "ListItem", "position": 3, "name": "Case Studies", "item": "https://www.pagespeedmatters.com/proof/case-studies" }, { "@type": "ListItem", "position": 4, "name": "Yakka Finance" } ] } ] --- [![PageSpeed Matters](/assets/logo-DtyG_mQE.png)](/) - [Benefits](/why-speed-matters) - [Services](/services) - [ROI Calculator](/roi) - [Pricing](/pricing) - [Proof](/proof) - [Resources](/resources) - [About](/about) [Speed Audit](/contact) [Let's Talk](/contact) [![PageSpeed Matters](/assets/logo-DtyG_mQE.png)](/) [Benefits](/why-speed-matters)[Services](/services)[ROI Calculator](/roi)[Pricing](/pricing)[Proof](/proof)[Resources](/resources)[About](/about) Popular Services [ Core Web Vitals Optimization ](/services/core-web-vitals-optimization)[ ![WordPress Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eWordPress%3c/title%3e%3cpath%20d='M21.469%206.825c.84%201.537%201.318%203.3%201.318%205.175%200%203.979-2.156%207.456-5.363%209.325l3.295-9.527c.615-1.54.82-2.771.82-3.864%200-.405-.026-.78-.07-1.11m-7.981.105c.647-.03%201.232-.105%201.232-.105.582-.075.514-.93-.067-.899%200%200-1.755.135-2.88.135-1.064%200-2.85-.15-2.85-.15-.585-.03-.661.855-.075.885%200%200%20.54.061%201.125.09l1.68%204.605-2.37%207.08L5.354%206.9c.649-.03%201.234-.1%201.234-.1.585-.075.516-.93-.065-.896%200%200-1.746.138-2.874.138-.2%200-.438-.008-.69-.015C4.911%203.15%208.235%201.215%2012%201.215c2.809%200%205.365%201.072%207.286%202.833-.046-.003-.091-.009-.141-.009-1.06%200-1.812.923-1.812%201.914%200%20.89.513%201.643%201.06%202.531.411.72.89%201.643.89%202.977%200%20.915-.354%201.994-.821%203.479l-1.075%203.585-3.9-11.61.001.014zM12%2022.784c-1.059%200-2.081-.153-3.048-.437l3.237-9.406%203.315%209.087c.024.053.05.101.078.149-1.12.393-2.325.609-3.582.609M1.211%2012c0-1.564.336-3.05.935-4.39L7.29%2021.709C3.694%2019.96%201.212%2016.271%201.211%2012M12%200C5.385%200%200%205.385%200%2012s5.385%2012%2012%2012%2012-5.385%2012-12S18.615%200%2012%200'/%3e%3c/svg%3e) WordPress Speed Optimization ](/services/wordpress-speed-optimization)[ ![WooCommerce Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eWoo%3c/title%3e%3cpath%20d='M2.227%204.857A2.228%202.228%200%20000%207.094v7.457c0%201.236%201.001%202.237%202.237%202.237h5.36l2.39%202.076-.462-2.076h4.238a2.228%202.228%200%20002.237-2.237V7.094a2.228%202.228%200%2000-2.237-2.237H2.227zm4.636%201.885h.053c.115.002.22.04.316.117a.46.46%200%2001.183.336c.014.098-.003.177-.058.283-.23.422-.418%201.131-.57%202.12-.147.957-.202%201.706-.166%202.24a.694.694%200%2001-.07.387.377.377%200%2001-.31.213c-.153.01-.314-.06-.466-.22-.548-.558-.982-1.393-1.3-2.504-.382.752-.664%201.316-.846%201.692-.347.665-.643%201.005-.888%201.022-.16.012-.295-.122-.412-.403-.302-.771-.624-2.258-.97-4.464a.526.526%200%2001.096-.393c.083-.113.205-.168.37-.18.3-.024.47.114.511.42.183%201.23.384%202.272.596%203.124l1.286-2.453c.117-.224.265-.34.443-.352.258-.018.42.147.483.495.147.78.333%201.445.558%202.01.152-1.493.412-2.57.779-3.234a.452.452%200%2001.386-.26zm2.288.637c.099%200%20.205.01.318.035.411.088.728.313.938.683.19.318.286.699.286%201.156%200%20.607-.154%201.157-.46%201.663-.355.587-.813.884-1.383.884a1.557%201.557%200%2001-.318-.039.763.763%200%2001-.141-.05%201.351%201.351%200%2001-.799-.63%202.277%202.277%200%2001-.28-1.166c0-.605.151-1.158.457-1.658.358-.59.818-.88%201.382-.878zm3.687%200c.099%200%20.205.01.318.035.418.088.728.313.938.683.19.318.283.699.283%201.156%200%20.607-.153%201.157-.459%201.663-.354.587-.812.884-1.382.884a1.557%201.557%200%2001-.318-.039%201.352%201.352%200%2001-.94-.68%202.277%202.277%200%2001-.283-1.166c0-.605.154-1.158.46-1.658.358-.59.818-.88%201.383-.878zm-3.504.636a.636.636%200%2000-.534.373%201.908%201.908%200%2000-.354%201.13c0%20.17.035.354.106.536.087.23.207.35.347.38.147.029.306-.034.478-.187.218-.195.363-.483.446-.87.028-.137.041-.283.041-.436%200-.171-.035-.354-.106-.535-.088-.23-.206-.35-.347-.38a.436.436%200%2000-.077-.011zm3.688%200a.636.636%200%2000-.535.373%201.908%201.908%200%2000-.354%201.13c0%20.17.036.354.107.536.086.23.206.35.347.38.147.029.306-.034.478-.187.217-.195.362-.483.445-.87.024-.137.041-.283.041-.436%200-.171-.035-.354-.106-.535-.088-.23-.206-.35-.347-.38a.436.436%200%2000-.076-.011z'/%3e%3c/svg%3e) WooCommerce Speed Optimization ](/services/woocommerce-speed-optimization)[ ![Shopify Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eShopify%3c/title%3e%3cpath%20d='M15.337%2023.979l7.216-1.561s-2.604-17.613-2.625-17.73c-.018-.116-.114-.192-.211-.192s-1.929-.136-1.929-.136-1.275-1.274-1.439-1.411c-.045-.037-.075-.057-.121-.074l-.914%2021.104h.023zM11.71%2011.305s-.81-.424-1.774-.424c-1.447%200-1.504.906-1.504%201.141%200%201.232%203.24%201.715%203.24%204.629%200%202.295-1.44%203.76-3.406%203.76-2.354%200-3.54-1.465-3.54-1.465l.646-2.086s1.245%201.066%202.28%201.066c.675%200%20.975-.545.975-.932%200-1.619-2.654-1.694-2.654-4.359-.034-2.237%201.571-4.416%204.827-4.416%201.257%200%201.875.361%201.875.361l-.945%202.715-.02.01zM11.17.83c.136%200%20.271.038.405.135-.984.465-2.064%201.639-2.508%203.992-.656.213-1.293.405-1.889.578C7.697%203.75%208.951.84%2011.17.84V.83zm1.235%202.949v.135c-.754.232-1.583.484-2.394.736.466-1.777%201.333-2.645%202.085-2.971.193.501.309%201.176.309%202.1zm.539-2.234c.694.074%201.141.867%201.429%201.755-.349.114-.735.231-1.158.366v-.252c0-.752-.096-1.371-.271-1.871v.002zm2.992%201.289c-.02%200-.06.021-.078.021s-.289.075-.714.21c-.423-1.233-1.176-2.37-2.508-2.37h-.115C12.135.209%2011.669%200%2011.265%200%208.159%200%206.675%203.877%206.21%205.846c-1.194.365-2.063.636-2.16.674-.675.213-.694.232-.772.87-.075.462-1.83%2014.063-1.83%2014.063L15.009%2024l.927-21.166z'/%3e%3c/svg%3e) Shopify Speed Optimization ](/services/shopify-speed-optimization)[ ![Wix Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eWix%3c/title%3e%3cpath%20d='m0%207.354%202.113%209.292h.801a1.54%201.54%200%200%200%201.506-1.218l1.351-6.34a.171.171%200%200%201%20.167-.137c.08%200%20.15.058.167.137l1.352%206.34a1.54%201.54%200%200%200%201.506%201.218h.805l2.113-9.292h-.565c-.62%200-1.159.43-1.296%201.035l-1.26%205.545-1.106-5.176a1.76%201.76%200%200%200-2.19-1.324c-.639.176-1.113.716-1.251%201.365l-1.094%205.127-1.26-5.537A1.33%201.33%200%200%200%20.563%207.354H0zm13.992%200a.951.951%200%200%200-.951.95v8.342h.635a.952.952%200%200%200%20.951-.95V7.353h-.635zm1.778%200%203.158%204.66-3.14%204.632h1.325c.368%200%20.712-.181.918-.486l1.756-2.59a.12.12%200%200%201%20.197%200l1.754%202.59c.206.305.55.486.918.486h1.326l-3.14-4.632L24%207.354h-1.326c-.368%200-.712.181-.918.486l-1.772%202.617a.12.12%200%200%201-.197%200L18.014%207.84a1.108%201.108%200%200%200-.918-.486H15.77z'/%3e%3c/svg%3e) Wix Speed Optimization ](/services/wix-speed-optimization)[ ![BigCommerce Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eBigCommerce%3c/title%3e%3cpath%20d='M12.645%2013.663h3.027c.861%200%201.406-.474%201.406-1.235%200-.717-.545-1.234-1.406-1.234h-3.027c-.1%200-.187.086-.187.172v2.125c.015.1.086.172.187.172zm0%204.896h3.128c.961%200%201.535-.488%201.535-1.35%200-.746-.545-1.35-1.535-1.35h-3.128c-.1%200-.187.087-.187.173v2.34c.015.115.086.187.187.187zM23.72.053l-8.953%208.93h1.464c2.281%200%203.63%201.435%203.63%203%200%201.235-.832%202.14-1.722%202.541-.143.058-.143.259.014.316%201.033.402%201.765%201.48%201.765%202.742%200%201.78-1.19%203.202-3.5%203.202h-6.342c-.1%200-.187-.086-.187-.172V13.85L.062%2023.64c-.13.13-.043.359.143.359h23.631a.16.16%200%200%200%20.158-.158V.182c.043-.158-.158-.244-.273-.13z'/%3e%3c/svg%3e) BigCommerce Speed Optimization ](/services/bigcommerce-speed-optimization)[ ![Webflow Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eWebflow%3c/title%3e%3cpath%20d='m24%204.515-7.658%2014.97H9.149l3.205-6.204h-.144C9.566%2016.713%205.621%2018.973%200%2019.485v-6.118s3.596-.213%205.71-2.435H0V4.515h6.417v5.278l.144-.001%202.622-5.277h4.854v5.244h.144l2.72-5.244H24Z'/%3e%3c/svg%3e) Webflow Speed Optimization ](/services/webflow-speed-optimization)[ ![Squarespace Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eSquarespace%3c/title%3e%3cpath%20d='M22.655%208.719c-1.802-1.801-4.726-1.801-6.564%200l-7.351%207.35c-.45.45-.45%201.2%200%201.65.45.449%201.2.449%201.65%200l7.351-7.351c.899-.899%202.362-.899%203.264%200%20.9.9.9%202.364%200%203.264l-7.239%207.239c.9.899%202.362.899%203.263%200l5.589-5.589c1.836-1.838%201.836-4.763.037-6.563zm-2.475%202.437c-.451-.45-1.201-.45-1.65%200l-7.354%207.389c-.9.899-2.361.899-3.262%200-.45-.45-1.2-.45-1.65%200s-.45%201.2%200%201.649c1.801%201.801%204.726%201.801%206.564%200l7.351-7.35c.449-.487.449-1.239.001-1.688zm-2.439-7.35c-1.801-1.801-4.726-1.801-6.564%200l-7.351%207.351c-.45.449-.45%201.199%200%201.649s1.2.45%201.65%200l7.395-7.351c.9-.899%202.371-.899%203.27%200%20.451.45%201.201.45%201.65%200%20.421-.487.421-1.199-.029-1.649h-.021zm-2.475%202.437c-.45-.45-1.2-.45-1.65%200l-7.351%207.389c-.899.9-2.363.9-3.265%200-.9-.899-.9-2.363%200-3.264l7.239-7.239c-.9-.9-2.362-.9-3.263%200L1.35%208.719c-1.8%201.8-1.8%204.725%200%206.563%201.801%201.801%204.725%201.801%206.564%200l7.35-7.351c.451-.488.451-1.238%200-1.688h.002z'/%3e%3c/svg%3e) Squarespace Speed Optimization ](/services/squarespace-speed-optimization) [Book a Call](/contact) ![](/assets/yakka-finance-BD4IUIDn.jpg) [Back to Case Studies](/proof/case-studies) Speed Optimization # How We Helped Yakka Finance Improve Site Speed and Boost Advertising Performance Business Financing and Loans · 11 to 50 Employees · WordPress 89% Mobile LCP Reduction 85% Desktop LCP Reduction 79% Mobile TBT Reduction "Couldn't be any happier with the work done by Matt and the PageSpeed Matters team, they were communicative, open, honest." Grace Smallman ## Project Overview Yakka Finance asked us to help improve the speed and responsiveness of their WordPress site. Their advertising campaigns depended on a fast-loading website, but the existing setup had slow loading times caused by theme issues, plugin weight, third-party scripts, image bloat, and general inefficiencies across the installation. We worked directly with a member of their team to run a full audit and implement improvements. This included optimizing the theme, plugins, scripts, images, and database so the site could load faster and deliver a smoother experience for both ads and organic visitors. Yakka Finance wanted to improve website speed to increase the effectiveness of their advertising and provide a faster browsing experience for potential clients. The site had a large number of pages and posts, all suffering from theme inefficiencies, bloated plugins, and unoptimized media. Want results like this for your site? See our financial services website speed optimization service. This is the kind of result our [WordPress speed optimization service](/services/wordpress-speed-optimization) delivers. See how we approach every WordPress engagement. ## Goals & Objectives The primary goal of this project was to improve Google's Core Web Vitals, site speed, and overall user experience and usability. Our primary goals were to: - Reduce mobile LCP below 3s - Achieve perfect desktop Performance score - Reduce CLS below 0.1 on desktop - Improve mobile Speed Index below 3s Company Name Yakka Finance Company Size 11 to 50 Employees Industry Business Financing and Loans Platform WordPress ## Outcomes: Core metrics that improved over the duration of the project. 89% Mobile LCP Reduction Mobile LCP dropped from 25.9s to 2.9s. 85% Desktop LCP Reduction Desktop LCP dropped from 4.0s to 0.6s. 79% Mobile TBT Reduction Mobile TBT reduced from 380ms to 80ms. ## Before vs After Before Metric Score Desktop FCP 1.0s Desktop LCP 4.0s Desktop TBT 80ms Desktop CLS 0.27 Desktop SI 4.0s Mobile FCP 4.9s Mobile LCP 25.9s Mobile TBT 380ms Mobile CLS 0.049 Mobile SI 12.2s After Metric Score Desktop FCP 0.3s Desktop LCP 0.6s Desktop TBT 60ms Desktop CLS 0.017 Desktop SI 1.0s Mobile FCP 1.1s Mobile LCP 2.9s Mobile TBT 80ms Mobile CLS 0.039 Mobile SI 2.5s ## Our Approach A systematic, step-by-step process tailored to Yakka Finance's needs. 1 ### Full Performance Audit Audited theme, plugins, scripts, images, and database. 2 ### Theme Optimization Cleaned up theme code for better rendering performance. 3 ### Plugin Optimization Reduced plugin overhead and optimized load order. 4 ### Image & Media Optimization Compressed and converted images across all pages. 5 ### Database Cleanup Optimized database queries and cleaned up bloat. ## Key Takeaways Ad-driven sites benefit enormously from speed improvements, faster pages = lower bounce = better ROI. WordPress theme optimization often delivers the biggest performance gains. Database cleanup is essential for sites with large amounts of content. ## Latest Case Studies [![NSAR](/assets/nsar-CA3Du5tg.jpg) Core Web Vitals WooCommerce NSAR E-Commerce WooCommerce Service Animal Support | < 10 Employees ### How We Helped National Service Animal Registry Improve Site Speed and Pass Core Web Vitals Read Case Study](/proof/case-studies/nsarco) [![Try Something More](/assets/try-something-more-D54ZNz-1.png) Core Web Vitals WordPress Try Something More Content WordPress Lifestyle & Content | < 10 Employees ### Plugin Reduction & Template-Level CWV Optimization for Content-Heavy WordPress Site Read Case Study](/proof/case-studies/try-something-more) [![Her Fantasy Box](/assets/her-fantasy-box-CNC8Ngq7.webp) Core Web Vitals Shopify Plus Her Fantasy Box E-Commerce Shopify Plus Health & Wellness | < 50 Employees ### How We Helped Her Fantasy Box Improve Site Speed by 300% and Pass Core Web Vitals Read Case Study](/proof/case-studies/her-fantasy-box) [![Sana Benefits](/assets/sana-benefits-BJOIqgen.png) Core Web Vitals WordPress Sana Benefits B2B WordPress Insurance | 200-500 Employees ### How We Helped Sana Benefits Improve Site Speed by 250% and Pass Core Web Vitals Read Case Study](/proof/case-studies/sana-benefits) [![Whistleblower Partners](/assets/whistleblower-partners-7MU0S4cS.webp) Core Web Vitals Migrated from Squarespace to WordPress Whistleblower Partners Legal Migration Legal Services | 11 to 50 Employees ### How We Helped Whistleblower Partners Improve Site Speed and Migrate 200+ Pages to WordPress Read Case Study](/proof/case-studies/whistleblower-partners) [![Vibeszn](/assets/vibeszn-CgzK4Wvb.png) Core Web Vitals Shopify Vibeszn E-Commerce Shopify Lifestyle & Apparel | < 10 Employees ### Theme & App Script Optimization for Shopify Core Web Vitals Read Case Study](/proof/case-studies/vibeszn) [![Pure Parima](/assets/pure-parima-DnL2KsUd.webp) Core Web Vitals Shopify Pure Parima E-Commerce Shopify Home Furnishings | < 10 Employees ### How We Helped Pure Parima Improve Site Speed and Pass Core Web Vitals Read Case Study](/proof/case-studies/pure-parima) [![Therapevo](/assets/therapevo-BaKBbgzb.webp) Core Web Vitals WordPress Therapevo Healthcare WordPress Therapy and Counseling | < 10 Employees ### How We Helped Therapevo Improve Site Speed and Pass Core Web Vitals Read Case Study](/proof/case-studies/therapevo) ## Want Results Like These? 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