---
title: "Nonprofit Website Speed 2026: 33% of 11K Pass CWV"
description: "Original PageSpeed Matters analysis of 11,221 nonprofit sites: only 33.4% pass Core Web Vitals on mobile. Loading is the whole gap, and the slow page is the donate page."
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Data Study · Nonprofit
# Nonprofit Website Speed: Two in Three Fail Core Web Vitals
Written by [Matt Suffoletto](/resources/author/matt-suffoletto)
Published July 16, 2026 6 min read
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On This Page
- [Methodology](#methodology-source "Methodology")
- [Key Findings](#key-findings "Key Findings")
- [Summary](#summary "Summary")
- [What the Data Covers](#what-the-data-covers "What the Data Covers")
- [Responsive and Stable](#responsive-and-stable-but-slow-to-load "Responsive and Stable")
- [The Stack Explains It](#the-stack-explains-it "The Stack Explains It")
- [Point the Fix at the](#point-the-fix-at-the-donate-page "Point the Fix at the")
- [Embed & cite](#embed "Embed & cite")
- [FAQ](#faq "FAQ")
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We measured every nonprofit site running real donation software. They are responsive and stable, but only 33.4% pass Core Web Vitals on mobile, because half of them load too slowly, and the slow page is the donate page.
Analysis of 11,221 nonprofits · CrUX, May 2026
Part of our [Website Speed by Industry 2026](/resources/statistics/by-industry) research.
## Methodology & Source
Data source
Chrome UX Report (CrUX) real-user field data
Collection date
May 2026
Notes
11,221 nonprofit origins that our technology data identifies as running dedicated donation or fundraising software (GiveWP, Donorbox, Kindful, DonorPerfect, Classy, Bloomerang), measured on mobile at the 75th percentile against Google's Core Web Vitals thresholds. This population captures organizations that fundraise online and skews toward WordPress, where most donation plugins live.
## Key Findings
1. 1. [Across 11,221 nonprofit websites running dedicated donation software, only **33.4%** pass Core Web Vitals on mobile, one of the lower sector figures. ](#responsive-and-stable-but-slow-to-load) Copy stat
2. 2. [The whole gap is loading. Nonprofits are responsive ( **94.3%** good INP) and stable ( **89.8%** good CLS), but only **50.5%** have good LCP. ](#responsive-and-stable-but-slow-to-load) Copy stat
3. 3. [The median nonprofit site loads its main content in **2.5 seconds**, right at the 2.5-second pass/fail line, the slowest median of the sectors we have measured. ](#responsive-and-stable-but-slow-to-load) Copy stat
4. 4. [More than a quarter ( **28.4%**) of nonprofit origins have too little traffic to report a responsiveness score, a sign of how many small organizations run lightly-trafficked sites. ](#responsive-and-stable-but-slow-to-load) Copy stat
5. 5. [Most of these sites are WordPress with a donation plugin, which carries WordPress's loading weakness (heavy themes and plugins) into a sector where fundraising happens on the page. ](#the-stack-explains-it) Copy stat
6. 6. [Because a slow donate page measurably costs conversions, loading is a **revenue issue** for nonprofits, not a cosmetic one. ](#point-the-fix-at-the-donate-page) Copy stat
## Summary
Only a third of nonprofit websites pass Google's Core Web Vitals on mobile. Across 11,221 organizations running real donation software, just 33.4% clear the bar, one of the lower figures of any sector we have measured. These sites are responsive and visually stable. What they are not is fast to load, and for an organization that raises money on the page, loading is the part that matters most.
The stakes here are literal revenue. The median nonprofit site takes 2.5 seconds to paint its main content, sitting right on the line where visitors start to leave, and the slow page is the donate page. Research on load time is unambiguous that every extra second costs conversions, and for a nonprofit a conversion is a completed gift. A donation page that appears in one second instead of three keeps donors who would otherwise drop off, and a slow page also ranks lower in search, since Google treats speed as a ranking signal for the grant-seeking and campaign traffic these organizations depend on.
These numbers come from Google's Chrome User Experience Report, the real-user field data collected from the Chrome browsers of actual visitors, the same signals Google's ranking systems use. We measured every nonprofit Google has that data for that also runs dedicated fundraising software, so this reflects the organizations that actually raise money online rather than a curated shortlist.
## What the data covers
The population is 11,221 nonprofit origins that our technology data identifies as running dedicated donation or fundraising software (GiveWP, Donorbox, Kindful, DonorPerfect, Classy, Bloomerang), measured on mobile at the 75th percentile against Google's [Core Web Vitals](/resources/guides/complete-core-web-vitals-guide) thresholds. This captures organizations that fundraise online and skews toward WordPress, where most donation plugins live. Passing means clearing all three metrics at once: good loading (Largest Contentful Paint under 2.5 seconds), good responsiveness (Interaction to Next Paint under 200 milliseconds), and good visual stability (Cumulative Layout Shift under 0.1), for the three-quarters of real visitors who define the typical experience.
## Responsive and stable, but slow to load
Break the pass rate into its three parts and the sector is strong on two of them. Good INP runs 94.3% and good CLS 89.8%, both healthy, because a nonprofit site is content-first: a mission, a story, some photos, and a donate button, without the heavy client-side application code that hurts responsiveness elsewhere. Visitors who reach these pages find them stable and quick to react.
The entire gap is loading. Only 50.5% of nonprofit sites have good LCP, and because a site has to clear all three metrics to pass, that one number is the whole reason the sector passes just a third of the time. The median site paints in 2.5 seconds, right at the 2.5-second pass/fail line, the slowest median of the sectors we have measured. More than a quarter of these origins, 28.4%, have too little traffic to report a responsiveness score, a sign of how many small organizations run lightly-trafficked sites where nobody owns performance.
33.4%
Share of nonprofit sites running donation software that pass Core Web Vitals on mobile, one of the lower sector figures. Copy stat
2.5s
Median nonprofit site load time, sitting right on the 2.5-second pass/fail line, the slowest median of the sectors we have measured. Copy stat
Good Core Web Vitals by metric, nonprofit sites (mobile)
Good INP (responsiveness)
94.3%
Good CLS (stability)
89.8%
Good LCP (loading)
50.5%
Source: Source: PageSpeed Matters analysis of 11,221 nonprofit origins with CrUX field data, May 2026.
Responsiveness and stability are strong. Only half of nonprofit sites have good loading, and that single metric is the entire reason the sector passes just a third of the time.
Copy chart embed Download PNG
## The stack explains it
The loading weakness is not a mystery once you see what these sites are built on. The most common donation platform in the data by a wide margin is a WordPress plugin, which means most of these nonprofit sites are WordPress sites. [Our WordPress study found the same shape](/resources/data-studies/average-wordpress-site-speed): strong responsiveness and stability, weak loading, driven by heavy themes, stacked plugins, and unoptimized images.
Nonprofits inherit that profile and then add fundraising widgets and campaign imagery on top of it. The result is a donate page that works and holds still but takes too long to appear. Because the weakness is structural rather than accidental, it responds to the same structural fixes, and those fixes pay for themselves in gifts that would otherwise be lost to the wait.
**Measure**
**Nonprofit sites**
Sites measured
11,221
Pass all Core Web Vitals
33.4%
Good LCP (loading)
50.5%
Good INP (responsiveness)
94.3%
Good CLS (stability)
89.8%
Median LCP
2.5s
No INP data (low traffic)
28.4%
Responsive and stable, held back entirely by loading.
## Point the fix at the donate page
For a nonprofit this is a narrow, revenue-shaped diagnosis. Responsiveness is already strong at 94.3% good INP and stability at 89.8% good CLS, so neither is why only 33.4% of these sites pass. The whole gap is loading: 50.5% good LCP and a 2.5-second median that sits right on the 2.5-second pass/fail line, the slowest of any sector we have measured. The page that loads too slowly is the donate page, where the money comes in.
Because most of these sites are WordPress with a donation plugin, they inherit WordPress's loading weakness, so the same fixes apply. [Compress and correctly size the campaign images](/resources/data-studies/image-formats-of-the-web) so the largest paint is not a hero photo, move to [faster hosting with caching](/resources/data-studies/hosting-provider-speed), and trim the theme and plugin weight to what the mission actually needs. A donate page that appears in one second instead of two and a half keeps donors who would otherwise leave before the gift clears.
One number frames the stakes: 28.4% of these origins draw too little traffic to even report a responsiveness score, which usually means nobody owns performance. For an organization that small, one focused afternoon on loading is likely the cheapest fundraising gain it has available.
## Embed this research
Paste this on your site to embed the chart. It links back to the source automatically.
Source: Nonprofit Website Speed: Two in Three Fail Core Web Vitals - PageSpeed Matters
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## Cite this study
APA Copy
Matt Suffoletto. (2026). Nonprofit Website Speed: Two in Three Fail Core Web Vitals. PageSpeed Matters. https://www.pagespeedmatters.com/resources/data-studies/nonprofit-website-speed
Plain link Copy
Nonprofit Website Speed: Two in Three Fail Core Web Vitals - PageSpeed Matters - https://www.pagespeedmatters.com/resources/data-studies/nonprofit-website-speed
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## Frequently asked questions
### How many nonprofit websites pass Core Web Vitals?
Two in Three Nonprofit Websites Fail Core Web Vitals.
### How was this measured?
Chrome UX Report (CrUX) real-user field data (May 2026). 11,221 nonprofit origins that our technology data identifies as running dedicated donation or fundraising software (GiveWP, Donorbox, Kindful, DonorPerfect, Classy, Bloomerang), measured on mobile at the 75th percentile against Google's Core Web Vitals thresholds. This population captures organizations that fundraise online and skews toward WordPress, where most donation plugins live.
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- [Page Weight WebP Reached 16.6% of All Web Images. JPEG and PNG Still Hold 53% ](/resources/data-studies/image-formats-of-the-web)
- [Benchmarks Website Speed by Industry: Government Passes 78.9%, Tech and SaaS 10% ](/resources/data-studies/fastest-slowest-industries)
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