--- title: "SEO Migration Services | Keep Rankings Through a Relaunch" url: https://www.pagespeedmatters.com/services/seo-migration description: "SEO migration services that protect organic traffic through redesigns, replatforms and domain moves: redirect maps, launch QA and 30 days of monitoring." lang: en --- SEO Migration Agency # SEO Migration Services That Protect Your Traffic Our SEO migration services keep your organic traffic intact when you redesign, replatform or change domains. We benchmark every ranking page, map every redirect, check the new site before it goes live and watch Search Console for 30 days after, so your relaunch doesn't turn into a traffic drop. See Pricing Every URL mapped and redirected before launch. Trusted by over 1,500 leading brands - Image: Platterful (https://www.pagespeedmatters.com/assets/platterful-C5ZHINuH.webp) - Image: Pure Parima (https://www.pagespeedmatters.com/assets/pure-parima-COjNlG7L.webp) - Image: Sana Benefits (https://www.pagespeedmatters.com/assets/sana-benefits-DU_3BKdn.webp) - Image: NSAR (https://www.pagespeedmatters.com/assets/nsar-dEIk2l-o.webp) - Image: Whistleblower Partners (https://www.pagespeedmatters.com/assets/whistleblower-partners-COrLrZMS.webp) - Image: Yakka Finance (https://www.pagespeedmatters.com/assets/yakka-finance-CqJvGIFW.webp) Is This Right for You? ## Who Needs an SEO Migration Consultant? - ### Website Redesigns and Relaunches A redesign changes templates, headings and often URLs. Our website redesign SEO service makes sure the pages that earn traffic today keep their content, metadata and links when the new design goes live. - New design - New templates - Content rewrites - URL changes - ### Replatforming SEO A new platform usually means new URL patterns, new template markup and new defaults for canonicals and sitemaps. Replatforming SEO is about catching every one of those differences before Google does. - CMS changes - Commerce platforms - Headless builds - New URL patterns - ### Domain and URL Structure Changes Rebrands, merged sites and URL restructures move signals from one address to another. We plan redirects at the domain and page level, update Search Console, and make sure backlinks keep passing value. - Rebrands - Domain mergers - Subdomain to subfolder - HTTPS moves - ### Enterprise SEO Site Migration On large sites a small error repeats across thousands of URLs. Enterprise SEO site migration needs crawl budget planning, hreflang mapping and phased rollouts, with someone who owns the search risk from start to finish. - Large catalogs - International sites - Multiple teams - Phased launches - ### Dev Teams That Need an SEO Partner Your team builds, and we cover search. Our SEO migration support fits around your sprint plan, with a checklist your developers can work through and a reviewer who signs off staging before launch. - In-house developers - Build agencies - Freelancers - Product teams The Problem ## Why Does Traffic Drop After a Site Migration? Traffic drops after a migration when Google can't match old pages to new ones, or when the new pages are weaker than the ones they replaced. The causes are predictable, which means they're preventable. - ### Redirects Built From Memory Redirect maps built from the sitemap or the navigation miss old campaign pages, PDFs and URLs with backlinks. Those pages return 404 errors after launch, and the links pointing at them stop counting. - ### Rankings Tied to Content That Changed Merged pages, shortened copy and rewritten title tags can remove the exact words a page ranked for. The redesign looks better, but Google sees a different page and re-evaluates it from scratch. - ### Crawl and Index Settings Left Behind A noindex tag or robots.txt block copied from staging, canonicals pointing at the dev domain, or a sitemap full of old URLs can quietly take a whole site out of search in days. - ### Slower Templates on the New Site New themes and scripts often make pages heavier. Slower Largest Contentful Paint and poor Interaction to Next Paint hurt rankings and conversions after launch, on top of the normal migration wobble. How Core Web Vitals affect SEO (https://www.pagespeedmatters.com/resources/guides/does-core-web-vitals-affect-seo) The Data ## Results From Real Migrations Numbers from our own case studies and Google's research, not projections. - 200+ pages and posts migrated with URL structure and SEO intact Source: Whistleblower Partners case study (https://www.pagespeedmatters.com/proof/case-studies/whistleblower-partners) - 30 to 91 performance score before and after that migration Source: Whistleblower Partners case study (https://www.pagespeedmatters.com/proof/case-studies/whistleblower-partners) - 1.0s Largest Contentful Paint on the new site, down from 5.5s Source: Whistleblower Partners case study (https://www.pagespeedmatters.com/proof/case-studies/whistleblower-partners) - 53% of mobile visitors leave if a page takes longer than 3 seconds to load Source: Google (opens in a new tab) (https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-page-speed-new-industry-benchmarks/) How It Works ## What Our Website Migration SEO Services Cover Six workstreams that run alongside your build, whoever is doing it. Each one has a checklist and a sign-off. - ### Pre-Migration SEO Benchmark We record rankings, Search Console clicks and impressions by page, backlinks, crawl data and Core Web Vitals before anything changes. It's the baseline for every decision and the yardstick for recovery. - ### Redirect Strategy and Mapping Every URL with traffic, rankings or backlinks gets a one-to-one 301 redirect to its closest new match. We test the map on staging and again on the live site within an hour of launch. - ### Content and Metadata Parity We compare titles, meta descriptions, headings, body content, image alt text and internal links on old and new pages, and flag anything that changes what a page ranks for. - ### Technical SEO for Site Migration Robots.txt, meta robots, canonicals, hreflang, XML sitemaps, structured data and pagination all get checked on staging. This is the part of SEO for site migration that most often goes wrong, and the part we check hardest. - ### Launch-Day QA On cutover day we crawl the live site, test redirects in bulk, submit sitemaps, use the Search Console change of address tool when the domain changes, and fix anything urgent the same day. - ### Post-Launch Monitoring and Recovery For 30 days we track indexing, crawl errors, rankings and Core Web Vitals, and fix issues as they appear. You get a weekly report showing traffic against the baseline. Process ## How Our SEO Migration Agency Runs a Migration Five stages from benchmark to recovery report. SEO work starts before design and development, because the cheapest SEO fix is the one made in the plan. 1. Week 1 ### Benchmark the Current Site We crawl the site and pull Search Console, analytics and backlink data to find every URL that earns traffic or links. You get a prioritised list of the pages that matter most. 2. 1-2 Weeks ### Redirect Map and SEO Requirements We build the redirect map and a written list of SEO requirements for the new site: URL rules, metadata, canonicals, sitemaps, structured data and speed targets. 3. 1-2 Weeks ### Staging Review We crawl and review the staging site against the requirements and the old site, page by page, and hand your developers a fix list. Staging stays blocked from search until launch. 4. Launch Day ### Launch Day We validate redirects, remove staging blocks, submit sitemaps and crawl the live site within the first hour, so problems are fixed before Google finds them. 5. 30 Days ### Monitor and Recover We track rankings, indexing and Core Web Vitals for 30 days and fix anything that slips. You get a final report comparing traffic against the benchmark. Proof ## SEO Migration Case Studies View all case studies (https://www.pagespeedmatters.com/proof/case-studies) - - Squarespace to WordPress ### How We Helped Whistleblower Partners Improve Site Speed and Migrate 200+ Pages to WordPress View Case Study https://www.pagespeedmatters.com/proof/case-studies/whistleblower-partners - - Hosting Migration + Technical SEO ### Hosting Migration, PHP Update & Technical SEO for WordPress Roofing Site View Case Study https://www.pagespeedmatters.com/proof/case-studies/rts-roofs - - WooCommerce Hosting Migration ### Hosting Migration & Plugin Optimization for Slow WooCommerce Store View Case Study https://www.pagespeedmatters.com/proof/case-studies/grumporella-toys Pricing ## SEO Migration Service Pricing Choose a plan your team implements, or have us manage the SEO side end to end. Every tier includes a full redirect map. Talk to us about your migration (https://www.pagespeedmatters.com/contact). - ### SEO Migration Plan Consulting only. We plan the SEO side of the migration and your developers or agency implement it. From $1,250 One-time project · fixed quote after a free call Get a Quote for SEO Migration Plan Book a Call about the SEO Migration Plan plan What's included - Pre-migration SEO benchmark - Full redirect map - Pre-launch SEO checklist - Staging review call - Launch-day crawl and fix list - Most popular ### Managed SEO Migration We own the SEO side end to end, from benchmark to 30 days after launch, working alongside your build team. From $2,500 One-time project · fixed quote after a free call Get a Quote for Managed SEO Migration Book a Call about the Managed SEO Migration plan What's included - Everything in SEO Migration Plan - Hands-on staging QA, page by page - Redirect testing before and after cutover - Before/after speed report - 30 days of post-launch monitoring - Recovery fixes included - ### Enterprise SEO Migration For large, international or multi-domain migrations with several stakeholders and phased launches. From $5,000 One-time project · fixed quote after a free call Get a Quote for Enterprise SEO Migration Book a Call about the Enterprise SEO Migration plan What's included - Phased migration plan by section or market - Hreflang and multi-domain redirect strategy - Log file and crawl budget analysis - Stakeholder reporting - 60 days of post-launch monitoring Image: Matt Suffoletto (https://www.pagespeedmatters.com/assets/matt-CEkmAuBN.jpg) **Not sure which plan fits?** Speak with a migration specialist and we'll scope it with you. Prices are starting points. Final price confirmed after a free scoping call. See full pricing (https://www.pagespeedmatters.com/pricing#migrations) Deliverables ## What You Get From Our SEO Website Migration Consulting Documents your team can act on and keep, written for developers and for the people who sign off the launch. - ### SEO Benchmark Report Rankings, clicks by page, backlinks and Core Web Vitals recorded before the migration. - ### Redirect Map Every old URL with its traffic and backlinks, mapped one to one to its new URL. - ### SEO Requirements Document The rules your developers build to: URLs, metadata, canonicals, sitemaps and schema. - ### Staging QA Report Page-by-page comparison of old and new with a prioritised fix list. - ### Launch-Day Crawl Report Redirect tests, status codes and indexability checks run within an hour of cutover. - ### 30-Day Recovery Report Traffic, rankings and indexing against the benchmark, with every fix we made. Related Services ## Protect Rankings and Speed After the Move - ### Website Migration Services Move to a new platform, CMS or host without losing traffic. Learn more https://www.pagespeedmatters.com/services/website-migration - Launch fast ### Website Speed Optimization Services Engineering-led speed work on any platform, from $500, with a faster site in as little as 3 days. Learn more https://www.pagespeedmatters.com/ - ### SEO Audit Services A technical SEO audit that ranks every issue by traffic impact, so you know what to fix first. Learn more https://www.pagespeedmatters.com/services/technical-seo-audit FAQ ## SEO Migration Services FAQ Still unsure? and we'll look at your site. ### How do our SEO migration services work? ### What are SEO migration services? ### How much does an SEO migration service cost? ### When should I hire an SEO website migration consultant? ### What does a website migration SEO service check before launch? ### How long do rankings take to recover after a migration? ### Does replatforming hurt SEO? ### Can you fix traffic that already dropped after a migration? ### What should I look for in an SEO migration company? ### Do you work alongside our developers or agency? ## Migrating Soon? Get the SEO Plan First Tell us what's changing and when. We'll scope our SEO migration services for your site and show you which pages carry the most risk before you commit to a launch date. 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If you also need the build, our website migration services cover development, content transfer and hosting. To find problems before you start, book a technical SEO audit service." } }, { "@type": "Question", "name": "What are SEO migration services?", "acceptedAnswer": { "@type": "Answer", "text": "SEO migration services protect a site's search traffic when it changes platform, design, domain or URL structure. The work covers benchmarking current rankings, mapping redirects, checking content and technical SEO on the new site before launch, and monitoring rankings and indexing afterwards so any losses are caught and fixed early." } }, { "@type": "Question", "name": "How much does an SEO migration service cost?", "acceptedAnswer": { "@type": "Answer", "text": "Our SEO migration service starts from $1,250 for a plan your team implements, $2,500 for a managed migration where we own the SEO side through 30 days after launch, and $5,000 for enterprise, international or multi-domain migrations. You get a fixed quote after a short scoping call." } }, { "@type": "Question", "name": "When should I hire an SEO website migration consultant?", "acceptedAnswer": { "@type": "Answer", "text": "Hire an SEO website migration consultant before design and development start, ideally while you're still choosing the platform. A website migration SEO consultant brought in at the planning stage can shape URL rules and templates. One brought in a week before launch can only write a fix list." } }, { "@type": "Question", "name": "What does a website migration SEO service check before launch?", "acceptedAnswer": { "@type": "Answer", "text": "A website migration SEO service checks redirects, status codes, titles and meta descriptions, headings, canonicals, robots directives, hreflang, XML sitemaps, structured data, internal links and page speed on the staging site, compared against the live site. Anything that changes what a page ranks for gets flagged before launch." } }, { "@type": "Question", "name": "How long do rankings take to recover after a migration?", "acceptedAnswer": { "@type": "Answer", "text": "On a well-planned migration, rankings usually settle within a few weeks, and Google's documentation says some fluctuation during a site move is normal. Large sites take longer because Google needs to recrawl more URLs. If rankings are still down after a month, something is wrong and needs fixing, not waiting out." } }, { "@type": "Question", "name": "Does replatforming hurt SEO?", "acceptedAnswer": { "@type": "Answer", "text": "Replatforming hurts SEO only when URLs, content or technical signals change without a plan. Moving to a better platform often helps, especially if the new site is faster. Replatforming SEO is about making sure every ranking page has a matching page on the new platform and every old URL redirects to it." } }, { "@type": "Question", "name": "Can you fix traffic that already dropped after a migration?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Most SEO website migration help requests we get come after launch. We compare the old site (from crawl archives and Search Console) with the new one, find missing redirects, lost content and indexing problems, and fix them in order of traffic impact. The sooner we start, the faster recovery tends to be." } }, { "@type": "Question", "name": "What should I look for in an SEO migration company?", "acceptedAnswer": { "@type": "Answer", "text": "Look for an SEO migration company that shows you its redirect method, benchmarks before it changes anything, checks staging page by page and monitors after launch. Top website migration SEO agencies, and SEO companies with real site migration expertise, can point to past migrations with numbers. An SEO site migration agency or SEO website migration agency that can't explain what happens in week two after launch hasn't run many." } }, { "@type": "Question", "name": "Do you work alongside our developers or agency?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. As an SEO web migration consultant we fit around whoever is building the site, and our SEO consulting services for website migration are designed for that setup. Your team builds, we provide the requirements, review staging and own the search checks at launch. Our SEO web migration services work the same way for in-house teams, agencies and freelancers." } } ] } ] ```