--- title: "Shopify Speed Optimization Services | Faster Shopify Stores" description: "Shopify speed optimization services for DTC brands. App, theme, and Liquid optimization plus image and script tuning to make your Shopify store load fast and convert." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Service", "name": "Shopify Speed Optimization", "description": "We optimize Shopify stores by analyzing apps, images, fonts, Liquid code, and third-party scripts to improve speed, Core Web Vitals, and conversion rates.", "provider": { "@type": "Organization", "name": "PageSpeed Matters", "url": "https://www.pagespeedmatters.com" } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.pagespeedmatters.com/" }, { "@type": "ListItem", "position": 2, "name": "Services", "item": "https://www.pagespeedmatters.com/services" }, { "@type": "ListItem", "position": 3, "name": "Shopify Speed Optimization" } ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "Do you optimize Shopify Plus stores?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. We optimize Shopify Plus stores at every layer, from Liquid rendering and section architecture to app script management, checkout.liquid customizations, Checkout Extensibility, Launchpad, Scripts, B2B/expansion stores, and Hydrogen/headless performance. The same staging-first, app-by-app methodology applies, with Plus-only levers added where they more speed." } }, { "@type": "Question", "name": "Is Shopify Plus optimization different from standard Shopify?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Shopify Plus stores have unique performance challenges including checkout.liquid customizations, enterprise app stacks (loyalty, personalization, A/B testing), Shopify Functions, Launchpad campaigns, B2B and expansion stores, and high-traffic demands. We specialize in Plus-specific bottlenecks that standard optimization does not address." } }, { "@type": "Question", "name": "Will removing apps break my store?", "acceptedAnswer": { "@type": "Answer", "text": "We never remove apps without discussing with you first. Every app is profiled individually for its JavaScript weight, render-blocking behavior, and network requests. For every slow app we recommend removing, we provide a vetted faster alternative with step-by-step migration instructions so you never lose functionality. Everything is tested on staging before touching your live store." } }, { "@type": "Question", "name": "How long does Shopify optimization take?", "acceptedAnswer": { "@type": "Answer", "text": "Most Shopify stores see significant improvements within 1 to 2 weeks. Complex Shopify Plus stores with custom checkouts, multiple markets, or heavy app stacks may take 2 to 3 weeks. You'll see measurable progress within the first few days, with CrUX field data verification continuing for 2 to 4 weeks after deployment to ensure Google's 28-day rolling window shows passing scores." } }, { "@type": "Question", "name": "Can you optimize my custom Shopify theme?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. We work with Dawn, Debut, custom themes, and third-party themes like Prestige, Impulse, Turbo, Warehouse, and Flex. Every theme has optimization opportunities regardless of how it was built, from Liquid template refactoring and section lazy loading to CSS cleanup and JavaScript deferral." } }, { "@type": "Question", "name": "Will optimization affect my Shopify analytics or tracking?", "acceptedAnswer": { "@type": "Answer", "text": "No. We optimize how tracking scripts load, deferring non-critical pixels and implementing efficient loading patterns, but we never remove or alter your analytics, Meta Pixel, Google Ads, Klaviyo, or any other tracking. Your data collection remains 100% intact while page speed improves." } }, { "@type": "Question", "name": "Do you optimize Shopify Plus checkout?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Shopify Plus stores have access to checkout.liquid customization, which introduces unique performance considerations. We optimize payment gateway script loading, shipping rate calculations, checkout extensibility apps, and DOM complexity to ensure your highest-revenue page loads as fast as possible. Standard Shopify checkout optimization is also included for non-Plus stores." } } ] } ] --- [![PageSpeed Matters](/assets/logo-DtyG_mQE.png)](/) - [Benefits](/why-speed-matters) - [Services](/services) - [ROI Calculator](/roi) - [Pricing](/pricing) - [Proof](/proof) - [Resources](/resources) - [About](/about) [Speed Audit](/contact) [Let's Talk](/contact) [![PageSpeed Matters](/assets/logo-DtyG_mQE.png)](/) [Benefits](/why-speed-matters)[Services](/services)[ROI Calculator](/roi)[Pricing](/pricing)[Proof](/proof)[Resources](/resources)[About](/about) Popular Services [ Core Web Vitals Optimization ](/services/core-web-vitals-optimization)[ ![WordPress Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eWordPress%3c/title%3e%3cpath%20d='M21.469%206.825c.84%201.537%201.318%203.3%201.318%205.175%200%203.979-2.156%207.456-5.363%209.325l3.295-9.527c.615-1.54.82-2.771.82-3.864%200-.405-.026-.78-.07-1.11m-7.981.105c.647-.03%201.232-.105%201.232-.105.582-.075.514-.93-.067-.899%200%200-1.755.135-2.88.135-1.064%200-2.85-.15-2.85-.15-.585-.03-.661.855-.075.885%200%200%20.54.061%201.125.09l1.68%204.605-2.37%207.08L5.354%206.9c.649-.03%201.234-.1%201.234-.1.585-.075.516-.93-.065-.896%200%200-1.746.138-2.874.138-.2%200-.438-.008-.69-.015C4.911%203.15%208.235%201.215%2012%201.215c2.809%200%205.365%201.072%207.286%202.833-.046-.003-.091-.009-.141-.009-1.06%200-1.812.923-1.812%201.914%200%20.89.513%201.643%201.06%202.531.411.72.89%201.643.89%202.977%200%20.915-.354%201.994-.821%203.479l-1.075%203.585-3.9-11.61.001.014zM12%2022.784c-1.059%200-2.081-.153-3.048-.437l3.237-9.406%203.315%209.087c.024.053.05.101.078.149-1.12.393-2.325.609-3.582.609M1.211%2012c0-1.564.336-3.05.935-4.39L7.29%2021.709C3.694%2019.96%201.212%2016.271%201.211%2012M12%200C5.385%200%200%205.385%200%2012s5.385%2012%2012%2012%2012-5.385%2012-12S18.615%200%2012%200'/%3e%3c/svg%3e) 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WooCommerce Speed Optimization ](/services/woocommerce-speed-optimization)[ ![Shopify Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eShopify%3c/title%3e%3cpath%20d='M15.337%2023.979l7.216-1.561s-2.604-17.613-2.625-17.73c-.018-.116-.114-.192-.211-.192s-1.929-.136-1.929-.136-1.275-1.274-1.439-1.411c-.045-.037-.075-.057-.121-.074l-.914%2021.104h.023zM11.71%2011.305s-.81-.424-1.774-.424c-1.447%200-1.504.906-1.504%201.141%200%201.232%203.24%201.715%203.24%204.629%200%202.295-1.44%203.76-3.406%203.76-2.354%200-3.54-1.465-3.54-1.465l.646-2.086s1.245%201.066%202.28%201.066c.675%200%20.975-.545.975-.932%200-1.619-2.654-1.694-2.654-4.359-.034-2.237%201.571-4.416%204.827-4.416%201.257%200%201.875.361%201.875.361l-.945%202.715-.02.01zM11.17.83c.136%200%20.271.038.405.135-.984.465-2.064%201.639-2.508%203.992-.656.213-1.293.405-1.889.578C7.697%203.75%208.951.84%2011.17.84V.83zm1.235%202.949v.135c-.754.232-1.583.484-2.394.736.466-1.777%201.333-2.645%202.085-2.971.193.501.309%201.176.309%202.1zm.539-2.234c.694.074%201.141.867%201.429%201.755-.349.114-.735.231-1.158.366v-.252c0-.752-.096-1.371-.271-1.871v.002zm2.992%201.289c-.02%200-.06.021-.078.021s-.289.075-.714.21c-.423-1.233-1.176-2.37-2.508-2.37h-.115C12.135.209%2011.669%200%2011.265%200%208.159%200%206.675%203.877%206.21%205.846c-1.194.365-2.063.636-2.16.674-.675.213-.694.232-.772.87-.075.462-1.83%2014.063-1.83%2014.063L15.009%2024l.927-21.166z'/%3e%3c/svg%3e) Shopify Speed Optimization ](/services/shopify-speed-optimization)[ ![Wix Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eWix%3c/title%3e%3cpath%20d='m0%207.354%202.113%209.292h.801a1.54%201.54%200%200%200%201.506-1.218l1.351-6.34a.171.171%200%200%201%20.167-.137c.08%200%20.15.058.167.137l1.352%206.34a1.54%201.54%200%200%200%201.506%201.218h.805l2.113-9.292h-.565c-.62%200-1.159.43-1.296%201.035l-1.26%205.545-1.106-5.176a1.76%201.76%200%200%200-2.19-1.324c-.639.176-1.113.716-1.251%201.365l-1.094%205.127-1.26-5.537A1.33%201.33%200%200%200%20.563%207.354H0zm13.992%200a.951.951%200%200%200-.951.95v8.342h.635a.952.952%200%200%200%20.951-.95V7.353h-.635zm1.778%200%203.158%204.66-3.14%204.632h1.325c.368%200%20.712-.181.918-.486l1.756-2.59a.12.12%200%200%201%20.197%200l1.754%202.59c.206.305.55.486.918.486h1.326l-3.14-4.632L24%207.354h-1.326c-.368%200-.712.181-.918.486l-1.772%202.617a.12.12%200%200%201-.197%200L18.014%207.84a1.108%201.108%200%200%200-.918-.486H15.77z'/%3e%3c/svg%3e) 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![Webflow Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eWebflow%3c/title%3e%3cpath%20d='m24%204.515-7.658%2014.97H9.149l3.205-6.204h-.144C9.566%2016.713%205.621%2018.973%200%2019.485v-6.118s3.596-.213%205.71-2.435H0V4.515h6.417v5.278l.144-.001%202.622-5.277h4.854v5.244h.144l2.72-5.244H24Z'/%3e%3c/svg%3e) Webflow Speed Optimization ](/services/webflow-speed-optimization)[ ![Squarespace Speed Optimization](data:image/svg+xml,%3csvg%20role='img'%20viewBox='0%200%2024%2024'%20xmlns='http://www.w3.org/2000/svg'%3e%3ctitle%3eSquarespace%3c/title%3e%3cpath%20d='M22.655%208.719c-1.802-1.801-4.726-1.801-6.564%200l-7.351%207.35c-.45.45-.45%201.2%200%201.65.45.449%201.2.449%201.65%200l7.351-7.351c.899-.899%202.362-.899%203.264%200%20.9.9.9%202.364%200%203.264l-7.239%207.239c.9.899%202.362.899%203.263%200l5.589-5.589c1.836-1.838%201.836-4.763.037-6.563zm-2.475%202.437c-.451-.45-1.201-.45-1.65%200l-7.354%207.389c-.9.899-2.361.899-3.262%200-.45-.45-1.2-.45-1.65%200s-.45%201.2%200%201.649c1.801%201.801%204.726%201.801%206.564%200l7.351-7.35c.449-.487.449-1.239.001-1.688zm-2.439-7.35c-1.801-1.801-4.726-1.801-6.564%200l-7.351%207.351c-.45.449-.45%201.199%200%201.649s1.2.45%201.65%200l7.395-7.351c.9-.899%202.371-.899%203.27%200%20.451.45%201.201.45%201.65%200%20.421-.487.421-1.199-.029-1.649h-.021zm-2.475%202.437c-.45-.45-1.2-.45-1.65%200l-7.351%207.389c-.899.9-2.363.9-3.265%200-.9-.899-.9-2.363%200-3.264l7.239-7.239c-.9-.9-2.362-.9-3.263%200L1.35%208.719c-1.8%201.8-1.8%204.725%200%206.563%201.801%201.801%204.725%201.801%206.564%200l7.35-7.351c.451-.488.451-1.238%200-1.688h.002z'/%3e%3c/svg%3e) Squarespace Speed Optimization ](/services/squarespace-speed-optimization) [Book a Call](/contact) [Home](/)[Services](/services)Shopify Speed Optimization Shopify Speed Optimization Agency for DTC Brands # Expert Shopify Speed Optimization Services App, theme, and Liquid optimization, engineered to speed up your Shopify store and lift conversions. Shopify's hosted platform means you cannot touch the server, but there is still a large amount of speed to win. App scripts stacking up, render-blocking theme code, heavy Liquid loops, oversized images, and third-party pixels all drag down your store. Our Shopify speed optimization services audit every app and theme asset, remove the dead weight, and tune image and script delivery so your store loads fast and converts more visitors. We have optimized hundreds of Shopify stores to 90+ PageSpeed scores. [Speed Up My Shopify Store](/contact) Pass Core Web Vitals Free Shopify Speed Audit Step 1 of 2 ### How can we help? (select all that apply) My website feels slowSlow speed is hurting our rankings or conversionsWe want to pass Core Web Vitals Website URL Next Trusted by leading brands Platterful Pure Parima Her Fantasy Box Sana Benefits Yakka Finance Therapevo NSAR Whistleblower Partners Platterful Pure Parima Her Fantasy Box Sana Benefits Yakka Finance Therapevo NSAR Whistleblower Partners Our Expertise ## Work With a Shopify Speed Optimization Expert Most speed apps promise a one-click fix and add another script to your store. We don't. Every engagement is run by a Shopify speed optimization expert who profiles your store at the code level: every installed app and its scripts, theme and Liquid render cost, and image and pixel weight. Then we cut what is not earning its place and tune the rest. DTC brands come to us as their Shopify speed optimization agency because we show our work. You get a ranked app-impact report, before and after Core Web Vitals data, and documentation of every change, not a black box. We have optimized hundreds of Shopify stores to 90+ PageSpeed scores and held them there through app updates and theme changes. 1,500+ Optimization projects 100% Core Web Vitals pass rate 90+ PageSpeed scores ![Matt Suffoletto, Founder & CEO of PageSpeed Matters and Shopify speed optimization expert](/assets/matt-CEkmAuBN.jpg) Matt Suffoletto Founder & CEO, PageSpeed Matters Shopify Speed Optimization Expert Who This Is For ## Is This Right for You? ### DTC Brands Direct-to-consumer brands where every millisecond impacts conversion rates and ROAS. Fashion & apparel Beauty & skincare Food & beverage Home goods ### Subscription Boxes Subscription stores need fast checkout and product page loads to reduce churn. Meal kits Beauty boxes Pet supplies Curated collections ### Dropshipping Dropship stores with many products need fast collection and product page rendering. General stores Niche stores Print-on-demand Enterprise ## Shopify Plus & Enterprise Stores We optimize Shopify Plus stores at every layer the platform exposes, using the same staging-first methodology with Plus-only levers added on top. ### checkout.liquid & Checkout Extensibility On legacy Plus stores we tune checkout.liquid directly: remove every marketing script from checkout (chat, popups, heatmaps, retargeting pixels), preload payment gateway SDKs (Stripe, PayPal, Braintree, Apple Pay) on the cart page, inline critical checkout CSS, defer non-essential checkout JavaScript, and preconnect to payment provider domains. On newer stores we ship the same wins through Checkout Extensibility, UI extensions, and app blocks so customizations run sandboxed with performance guarantees. ### Launchpad & Scripts Performance Launchpad lets you schedule flash sales, theme swaps, product publishing, and Script Editor jobs without bolting on a marketing app per campaign, which removes a whole class of campaign scripts from the storefront. Script Editor (and Shopify Functions on newer stores) replaces heavyweight discount, shipping, and payment customization apps with lightweight server-side logic that adds zero client-side JavaScript. ### B2B & Expansion Stores We optimize Plus B2B stores (company accounts, catalogs, price lists, draft orders, net terms) so they replace third-party B2B apps that ship heavy client JavaScript. Expansion stores for new markets, languages, or brands share theme code through theme kits or CI/CD, so the same performance budgets and fixes propagate across every storefront. Shopify Markets is configured for server-side currency and language so the correct locale renders in initial HTML. ### Hydrogen & Headless For Hydrogen and headless builds on Oxygen we optimize streaming SSR, edge caching, bundle splitting, and Storefront API queries. Targets: under 100KB gzipped per route, code-split by route, lazy-load below-fold sections, and cache-control tuned per page type. Hydrogen is the right call when a Liquid theme cannot pass Core Web Vitals after thorough optimization, when sub-100ms global TTFB is required, and when a React team is available to maintain the build. Common Problems ## What's Slowing You Down? ### App Script Overload Every app adds weight to your store. Learn how to audit yours. [Guide: How to Speed Up Your Shopify Store](/resources/guides/ultimate-shopify-speed-guide) ### Liquid Code Efficiency Inefficient code slows server response and time-to-first-byte. [Guide: Why Is Shopify Slow?](/resources/guides/why-is-shopify-slow) ### Image & Media Bloat High-res photos shouldn't mean slow loads. [Guide: Fastest Shopify Themes](/resources/guides/fastest-shopify-themes) ### Third-Party Scripts Reviews, analytics, and chat tools compound loading delays. [Guide: Shopify Speed Score Explained](/resources/guides/shopify-speed-score) Our Solutions ## How We Speed Up Your Shopify Store We work on a copy of your theme, so your live store is never at risk. We audit and trim apps, refactor Liquid templates, optimize image and script delivery, and fix Core Web Vitals on your product and collection pages. Here is what that covers: ### App Impact Audit & Replacement We test every installed app individually , measuring its JavaScript weight, render-blocking behavior, and network requests. You get a ranked impact report and for every slow app, a vetted faster alternative with migration steps so you never lose functionality. ### Liquid Template Refactoring We audit every template for inefficient loops, redundant Liquid logic, and render-blocking patterns. Each template gets a before/after render-time comparison, and we refactor code to cut server response times and improve TTFB across all page types. ### Image & Media Optimization We implement responsive srcsets, modern formats (WebP/AVIF), proper lazy loading, and correct sizing for every image. Product images, hero banners, and collection thumbnails are all optimized without sacrificing visual quality. ### Third-Party Script Control Every external script (GTM, Meta Pixel, Hotjar, Klaviyo, etc.) is identified and categorized. We defer, async, or remove scripts based on their impact, and provide a full analysis document so your team knows exactly what's running and why. ### Core Web Vitals Engineering We target LCP, INP, and CLS individually , fixing layout shifts from dynamic content, optimizing interaction handlers, and preloading critical assets. We monitor real-user CrUX data over 2–4 weeks until all metrics pass Google's 28-day rolling window. ### Performance Safeguarding After deployment, we provide 30 days of monitoring to catch regressions from app updates or new content. You also receive a Speed Budget Document with max JS size, image targets, and app limits , so your team doesn't re-break what we fixed. The Data ## What Happens When You Improve Shopify Site Speed On a DTC store, speed is conversion rate. When you improve Shopify site speed, faster product and collection pages keep shoppers moving toward checkout, lift organic traffic from passing Core Web Vitals, and lower your cost-per-click through a better Quality Score. In [our study of 37,000 ranking pages](/resources/data-studies/speed-vs-google-rankings), sites that pass Core Web Vitals hold 47.6% of page-one results. The research is consistent across every study: 53% of mobile visitors leave if a page takes longer than 3 seconds to load [Source: Google](https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-page-speed-new-industry-benchmarks/) ~7% conversion loss from a 1-second delay [Source: Portent](https://www.portent.com/blog/analytics/research-site-speed-hurting-everyones-revenue.htm) 70% more organic traffic for sites passing Core Web Vitals [Source: Google](https://web.dev/articles/vitals/) ~1% more conversions per 100ms faster load time [Source: Deloitte/Google](https://www2.deloitte.com/ie/en/pages/consulting/articles/milliseconds-make-millions.html) Proof ## Our Results Real Shopify stores, real speed improvements, real revenue impact. [![Platterful](/assets/platterful-CbVyuYDq.jpg) Shopify ### Platterful 80% speed improvement, 20% conversion lift. Mobile score from 50s to 90+. View Case Study](/proof/case-studies/platterful) [![Pure Parima](/assets/pure-parima-DnL2KsUd.webp) Shopify ### Pure Parima 38% LCP improvement, 100% CLS fix. Passed all Core Web Vitals. View Case Study](/proof/case-studies/pure-parima) [![Her Fantasy Box](/assets/her-fantasy-box-CNC8Ngq7.webp) Shopify Plus ### Her Fantasy Box 300% overall speed improvement. 1M+ orders processed without downtime. View Case Study](/proof/case-studies/her-fantasy-box) [![Armed American Supply](/assets/armed-american-supply-DuItKU3t.png) Shopify Plus ### Armed American Supply 90+ PageSpeed scores and passed all Core Web Vitals on enterprise store. View Case Study](/proof/case-studies/armed-american-supply) [See All Case Studies](/proof/case-studies) ROI Calculator ## How Much Revenue Is Your Slow Site Costing You? Enter your URL, in 30 seconds, you'll see exactly how much revenue slow speed is costing you. 1 Analyze Site 2 Refine Estimate 3 Your Results Enter your website URL https:// Analyze My Site 10,000+ sites analyzed · No login required · See your losses in 30 seconds Our Process ## How It Works 01 ### Store Staging & Full Audit We clone your Shopify store to a secure staging environment and run a full performance audit , PageSpeed, Core Web Vitals, waterfall analysis, and real-device testing. Your live store is never touched during this phase. 02 ### App Impact Ranking Every installed app is tested individually for its JavaScript footprint, render-blocking behavior, and network requests. You receive a ranked report showing exactly which apps are costing you speed , and faster alternatives where they exist. 03 ### Optimization Sprint 1–2 Weeks Over 1–2 weeks, we implement all fixes on staging: Liquid template refactoring, image delivery optimization, script deferral, font loading, and CSS cleanup. Zero downtime to your live store. 04 ### Core Web Vitals Fine-Tuning 2–4 Weeks We monitor real-user field data (CrUX) over 2–4 weeks, making iterative adjustments until LCP, INP, and CLS consistently pass in Google's 28-day rolling window , lab scores. 05 ### Deployment & Documentation Once validated, all changes are migrated to your live store. You receive complete documentation of every change made, a speed budget for future development, and a before/after performance report. Deliverables ## What You'll Receive Every engagement includes comprehensive documentation and reporting. ### Before/After Speed Report PageSpeed and Core Web Vitals scores before and after optimization, with waterfall comparisons. ### App Impact Report Every installed app ranked by JavaScript footprint with specific load-time cost per app. ### Competitor Speed Benchmark How your store stacks up against 3–5 direct competitors on LCP, TTFB, and Speed Index. ### Revenue Impact Projection Custom report mapping your speed improvements to projected revenue gains using your actual traffic and conversion data. ### Google Ads / CPC Savings Report Analysis of how improved page speed lowers your Quality Score penalty and reduces cost-per-click for paid campaigns. ### 30-Day Post-Launch Monitoring 30 days of monitoring after deployment to ensure gains hold after app updates, theme changes, or new content. ### App Replacement Playbook For every slow app we recommend removing, a vetted faster alternative with step-by-step migration instructions. ### SEO Impact Forecast Projected ranking improvements based on Core Web Vitals fixes, with estimated organic traffic gains from your Search Console data. ### Speed Budget Document A living document setting performance budgets for future development , max JS size, image targets, app limits , so your team doesn't re-break things. ### Executive Summary (1-Pager) A non-technical summary for stakeholders showing what was done, what improved, and what it means in dollars. ### Liquid Code Audit Template-by-template analysis with specific optimization recommendations and before/after render times. ### Third-Party Script Analysis Every external script identified and categorized with defer, async, or remove recommendations. Pricing ## Transparent Speed Optimization Pricing Get an instant estimate based on your site profile. No hidden fees, no lock-in contracts, just measurable speed improvements and revenue gains. Step 1 of 8 Takes ~2 minutes GoalPlatformTrafficCustom Code3rd-PartySizeYour InfoYour Price ### What's your main goal? Pick the outcome that matters most to you. Improve Load Times I want my website to load faster Improve Load Times & Pass CWV Faster site + pass Google's Core Web Vitals Not Sure I just want a faster website ← BackNext Specializations ## Optimize Shopify Site Speed at Every Layer On Shopify the server is managed, so the biggest wins come from the theme, the apps, and how assets are delivered. We optimize Shopify site speed across all three. Here is where our Shopify-specific expertise goes deepest: ### Shopify Plus Optimization Custom checkout.liquid optimization, headless Hydrogen builds, and enterprise-scale performance tuning for high-volume stores. checkout.liquid Hydrogen Enterprise ### Mobile-First Optimization Over 70% of Shopify traffic is mobile. We optimize specifically for cellular networks, mid-range devices, and touch responsiveness. Mobile Speed Responsive Touch UX ### Theme-Specific Fixes Whether you are on Dawn, Prestige, Impulse, or a custom build, we know the performance pitfalls of every major Shopify theme. Dawn Custom Themes Theme Speed Deep Dives ## Shopify Speed Guides Go deeper with our free expert guides on Shopify performance. [ ### The Ultimate Guide to Shopify Speed Optimization ](/resources/guides/ultimate-shopify-speed-guide)[ ### The Complete Guide to Core Web Vitals ](/resources/guides/complete-core-web-vitals-guide)[ ### The Ultimate Guide to E-Commerce Conversion Speed ](/resources/guides) FAQ ## Frequently Asked Questions ### ### Do you optimize Shopify Plus stores? Yes. We optimize Shopify Plus stores at every layer, from Liquid rendering and section architecture to app script management, checkout.liquid customizations, Checkout Extensibility, Launchpad, Scripts, B2B/expansion stores, and Hydrogen/headless performance. The same staging-first, app-by-app methodology applies, with Plus-only levers added where they more speed. ### ### Is Shopify Plus optimization different from standard Shopify? Yes. Shopify Plus stores have unique performance challenges including checkout.liquid customizations, enterprise app stacks (loyalty, personalization, A/B testing), Shopify Functions, Launchpad campaigns, B2B and expansion stores, and high-traffic demands. We specialize in Plus-specific bottlenecks that standard optimization does not address. ### ### Will removing apps break my store? We never remove apps without discussing with you first. Every app is profiled individually for its JavaScript weight, render-blocking behavior, and network requests. For every slow app we recommend removing, we provide a vetted faster alternative with step-by-step migration instructions so you never lose functionality. Everything is tested on staging before touching your live store. ### ### How long does Shopify optimization take? Most Shopify stores see significant improvements within 1 to 2 weeks. Complex Shopify Plus stores with custom checkouts, multiple markets, or heavy app stacks may take 2 to 3 weeks. You'll see measurable progress within the first few days, with CrUX field data verification continuing for 2 to 4 weeks after deployment to ensure Google's 28-day rolling window shows passing scores. ### ### Can you optimize my custom Shopify theme? Yes. We work with Dawn, Debut, custom themes, and third-party themes like Prestige, Impulse, Turbo, Warehouse, and Flex. Every theme has optimization opportunities regardless of how it was built, from Liquid template refactoring and section lazy loading to CSS cleanup and JavaScript deferral. ### ### Will optimization affect my Shopify analytics or tracking? No. We optimize how tracking scripts load, deferring non-critical pixels and implementing efficient loading patterns, but we never remove or alter your analytics, Meta Pixel, Google Ads, Klaviyo, or any other tracking. Your data collection remains 100% intact while page speed improves. ### ### Do you optimize Shopify Plus checkout? Yes. Shopify Plus stores have access to checkout.liquid customization, which introduces unique performance considerations. We optimize payment gateway script loading, shipping rate calculations, checkout extensibility apps, and DOM complexity to ensure your highest-revenue page loads as fast as possible. Standard Shopify checkout optimization is also included for non-Plus stores. Testimonials ## What Shopify Clients Say "The CEO Matt Suffoletto is very responsive and thorough. He is also very willing to help solve issues that may be out of scope. He got my core web vitals to pass Google's test which helped increase my website speed. Highly recommend." Passed Core Web Vitals Julia McCurley Founder, Shopify Client "Matt and his team stepped in, and our website has made a complete 180 in terms of speed. Matt has been an absolute pleasure to work with and has always responded to messages in a timely manner." Complete turnaround in site speed Todd Goranflo Owner, Shopify Client "Matt was responsive, professional, really easy to communicate with. He showed me examples of what was wrong and explained how he would resolve it. I hired him initially for speed optimization but he also helped enhance the site security." Speed optimization plus security Brooke Midson Founder, Shopify Client [Read more client reviews](/proof/testimonials) ## Ready to Get Started? Request an audit and see exactly how we can improve your Shopify store's performance. [Request An Audit](/contact) ![Speed performance gauge showing optimized score](/assets/speedometer-cta-6n4CDsP4.png) Sources [Portent, 2022 ↗](https://www.portent.com/blog/analytics/research-site-speed-hurting-everyones-revenue.htm)[Google/SOASTA, 2017 ↗](https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-page-speed-new-industry-benchmarks/)[Deloitte/Google, 2020 ↗](https://www2.deloitte.com/ie/en/pages/consulting/articles/milliseconds-make-millions.html) [![PageSpeed Matters](/assets/logo-DtyG_mQE.png)](/) We optimize website load times to rank higher, decrease advertising costs, and convert more often. 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