We measured 108 local credit unions, community banks, and advisory firms across 32 US metros. 57.4% pass Core Web Vitals on mobile, well ahead of the big national banks, where only 39% pass. The local institution's site is the faster one.
Source: Source: PageSpeed Matters, 108 local finance sites and a separate national flagship set, CrUX field data, May 2026.
The reputation inverts. The small institution's lighter marketing site passes far more often than the giant's heavy, feature-dense portal.
Source: Source: PageSpeed Matters analysis of 108 local finance sites with CrUX field data, May 2026.
Responsiveness and stability are already good. Loading is the softer metric, usually a large hero image, and a straightforward fix.
Source: Bank and Credit Union Website Speed: Local CUs Pass 57.4%, Megabanks 39% - PageSpeed Matters