H2 Usage on #1 Results: 19.8% Have None

    19.8% of 5,067 #1-ranking pages have no H2 heading, and the median #1 page has 4.

    #1 pages with no H2, by vertical (top 5 and bottom 5)
    DIY33.8%
    Home29.2%
    Apparel28.4%
    Jewelry28.4%
    Baby26.7%
    Legal14.1%
    Recipes13.7%
    Software12.2%
    Real estate10.6%
    SaaS comparisons7.7%

    Source: PageSpeed Matters. 5,067 #1 pages for 10,019 US keywords, Oct 2026.

    Shows the top and bottom 5 verticals only; the full list is in the table.

    Source: H2 Usage on #1 Results: 19.8% Have None - PageSpeed Matters